|

KEEPING UP WITH FACEBOOK

The tech world is one of constant change. As competing companies roll out new features or change existing ones in an effort to stay ahead of the curve, it can become difficult for those of us who use these services to keep up with the changes and how they affect our businesses.

Facebook is notoriously guilty of this, and over the past month or so they have made a number of changes that could seriously impact how your hard work in the social media arena is recieved and perceived. They also did something a little sneaky that everyone might not like, and we’ll give you a heads up and provide you with some instructions for fixing it.

Editable Comments

It’s happened to us all. We’re browsing through our Facebook wall, looking at recent posts, leave a comment and then have instant commenter’s regret. Maybe we spelled something atrociously, or said something inappropriate by accident. Until now, the only thing we were allowed to do was delete the comment and start all over again. No longer! Facebook will now allow you to edit your comments after posting them. Simply hover over the little pencil icon that appears when you hover over your comment, and you will see an additional “edit” drop-down option.

Get More Post Views The Hard Way

Due to changes Facebook recently made in the algorithm that decides which posts people who “like” you will see, only about 16% of your followers will actually see a given post on average. To combat this, you need to get your followers to change a setting in relation to your page. All they need to do is hover over the “liked” button on your page, and then click the “show in news feed” option. Once they do this, all of your posts will be visible. We recommend publishing the occasional post that reads something like this:

Unfortunately, only about 10% of you will see this post because of Facebook’s new update for pages. In order to see all of our posts, make sure to click/hover over the ‘Liked’ button above & activate the ‘show in news feed’ option.

You can apply the same action to any other pages you want to continue to keep updated on. Make sure to share this post wherever you can on Facebook so your friends are able to do the same.

Get More Post Views The Easy Way

Facebook knows that they have changed how many people are able to view your posts organically, and so they have introduced Promoted Posts, which allows you to pay to have your posts stuck in front of everyone’s eyeballs. This feature is only available to brands with 400 “likes” or more, so you might be too small to take advantage of this feature, but if you’ve got the followers and the scratch, this is an easy way to make sure that your messaging has the most impact.

I Have A Facebook Email Address?

Without alerting anyone, Facebook changed user’s listed emails to one ending in @facebook.com. This either resulted in listing your Facebook email where there was none, or hid your already listed emails and replaced them. Though Facebook email accounts were announced way back in 2010, they haven’t been adopted by many and this latest action is seen as a blatant attempt to get the service some more traction. Luckily, it’s easy to fix. Simply navigate to your profile, click “Update info,” scroll down to “Contact Info” and click “Edit.” Here you can choose who you want to share each of your email address’s with and to the right of that choose whether you want your email to show up in your timeline.

That’s all for now. We hope that these tips will help with some of Facebook’s most recent changes. See you next time!