How Often Do I Need to Blog?

macbook-407127_640Deciding on the frequency of your blog posts is much like the experiences of “The Three Bears.” After you’ve decided on posting blogs regularly, you have to decide exactly what is too often to blog, what is not enough, and what is just right for you. There is no right answer that works for everyone.

While some people advocate updating your blog daily, I emphatically say, “Get a life!” You’ve got better things to do. But how do you figure out how often to post?

It’s all about exposure

What you’re looking for isn’t just content. According to DIY Themes, above all else, as a new blogger, you need, “Exposure. Lots of exposure.” Exposure will get you readers. In the beginning you need your name to pop up on every major blog about your field of expertise. Here’s how to pull that off:

  1. Write guest posts
  2. Invite people to interview you
  3. Land major press mentions

DIY Themes goes on to say, “…if you reallocate your time from writing for your blog to working on getting exposure, you can get 1,000 (or even 10,000) readers in no time at all.” But, that’s just the beginning.

Don’t forget to add a feature box

In the beginning, blogging a few times a month or weekly should be enough.

What you have to be concerned with when you are blogging less frequently is converting visitors into readers and building your email list. That’s why you need to include a feature box asking visitors to sign up for regular blog posts. It’s great at turning visitors into email prospects and ultimately, prospects into customers.

What about content?

Susan Gunelius’ post tells us that, “What makes your content most compelling is a combination of your topic, your opinion, your writing style or voice, and your blog’s freshness. Your blog posting frequency is directly tied to the freshness of your blog.”

In other words, you wouldn’t read a newspaper every day if the articles were always the same, right? Same holds true for blogs. The more original content, the more reasons for people to visit and read what you have to say.

So, how often should you update?

“You’ll find all sorts of advice out there on this topic,” says Small Business Trends. “Some experts advocate quality over quantity, and say you can post to your blog once a week, or even once a month, as long as it’s consistently high-quality material—long, well-written posts with authoritative links and statistics and research. Others adhere to the idea that it’s imperative to update your blog every day, even if you just throw up a dashed-off post that consists of a link and a few sentences of commentary. Frequent posting, they say, drives search engines more impressively than quality.”

So, who’s right?

What is the magic number for updating your blog that will give you the right balance between quality and quantity, keeping both search engines and visitors happy and returning to you again and again?

The unfortunate truth is theres no magic number. But there are some updating frequencies that are better than others, and there is a right number of posts for you and your particular small business.

3 Key Considerations…

  1. Set a realistic schedule and stick to it. Consistency is critical for small business blogging. So, once you start blogging, post at regular intervals. Your visitors will expect it…and search engines will give higher preference to regularly updated websites. Keep in mind that burnout is a serious problem for bloggers. If you commit to too many blogs in a short period of time, you’re probably going to run out of steam. Daily blogging? Too much! Weekly or several times a month is probably just right for most small business owners, who are also concerned with running a business.
  2. Realize that blogging done right is good for business. When you update your blog regularly with engaging content, you’re in a great position for more website traffic and increased lead generation. In fact, Hubspot data shows that companies that blog 3 to 5 times a month, or around once a week, have more than twice the traffic of companies that don’t. Regular blogging builds a relationship with visitors.
  3. Always say something useful. Write carefully constructed posts that engage readers and get shares and tweets. ProBlogger says that, “Over-posting can be annoying.” They surveyed readers who unsubscribed to their RSS feeds and found that the number one reason was posting too much. In other words, when the blog became “too noisy”, subscribers opted out. It comes down to usefulness and relevancy. Hopefully, you will be inspired to write regularly, like William Faulkner, who said, “I only write when I am inspired. Fortunately, I am inspired at 9 o’clock every morning.”

Ugh…blogging is hard work!

There’s no getting around it. Blogging regularly takes time and effort.

You have to generate new ideas to post, write the content, and promote it via social media and email. But the benefits of writing a business blog can be remarkable…maybe even business-and-life-changing.

According to Copy Blogger, “A blog can generate search traffic, help build your authority, and generate leads. Your blog forms the nerve center of your social media activities.” That’s why deciding on frequency is only the beginning of the hard work.

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