What happens when you click “Like”?
“When you click Like on a Facebook page, in an advertisement, or on content off of Facebook, you are making a connection.” According to Facebook, “A story about your like will appear on your Timeline and may also appear in your News Feed. You may be displayed on the Page you connected to, in advertisements about that Page or in social plugins next to the content you like.”
As you can see, a simple “Like” goes on to have a life of its own. In just one click, you are sharing that you like a movie, sports team, or even an offer from a business. That click expresses who you are and helps your friends know you better.
Does that mean all “Likes” are good?
“Not just no, but HELL NO!!” says PostPlanner. “The problem is there are too many people recommending too many different ways to get more Likes and Fans—many of them not legit. Do a search on Google and you’ll find over 2 billion results offering you an answer! Yes, that’s billion with a B!”
So what should you do to get more Likes (good, qualified ones), without buying them from some not-so-legit site? (BTW, buying them will forever ruin your page, because those purchased Likes are not the engaged Fans you’re looking for.)
Instead, here are a few easy and effective tips to win more Likes:
Complete your Facebook Business Page Profile
“Let visitors know why they should like you!” states Robert Rydefalk. “Create a catchy description and make sure you categorize your page correctly. Also make sure to list your address, phone number and hours of operation (if applicable). Not only will this inform your potential followers, it will tell Facebook what kind of organization you are so they know to show your page when users are searching for companies like yours—which can increase your Facebook Likes even more.”
Engagement is the key to success on Facebook. Just setting up a Facebook page is not enough. Create inviting header images. Clearly explain what you do. Do something kitschy on your wall. Reply quickly to fan and customer comments. Run contests and offer savings. Invite fans to webinars. Mention and link to posts (both yours and others you like). Start a discussion. Answer common questions. And so on.
“Always be cunning on creating new ways of attracting attention since it can lead to greater success!” advises Samuel Pustea.
Create posts that people want to share
Great content gets lots of Likes. It’s share-worthy, too. That means current fans will share your content and new fans will Like it. That’s a win-win!
Plus, there are even more benefits to great content. It supports you, your company, and your brand message.
That’s why I encourage you to check out this great infographic on How to Get More Facebook Shares.
Post regularly, so people know when and how often they can expect to hear from you. It will keep you at the top of their minds.
Most experts recommend posting at least 4 or 5 times a week.
Add social plugins to your website
Visitors on your website should be able to find your Facebook Page easily. You can use Facebook’s Social Plugins, like the Like box plugin, to get more Facebook Likes. These plugins include a Like button, your recent posts, and pictures of some of your fans.
Use targeted Facebook Ads
Facebook ads are another great way to increase Facebook Likes. To get the most out of your ads, you can target by your community’s interests to find people similar to your current fans.
Like and interact with other companies
Did you know that you can engage with other company pages as your Business Page on Facebook? This is a great way to build awareness among like-minded companies and their followers. To do this, visit your Facebook Page, click on “Edit Page”in your Admin Panel and select “Use Facebook as Your Page.”
Incorporate photos and videos
“Don’t underestimate the power of photos and videos,” says Mashable.com. “Even if you don’t sell products, you can still add photos to spice up your page…For videos, why not shoot a tutorial on getting the most out of your products? An office tour? There are applications you can install within Facebook that will let you pull photos from places like Flickr and videos from YouTube or Vimmeo. This can save you the trouble of uploading them in two places.”
Ask for Likes
Add the tag line “Like us on Facebook”to all of your advertisements and content. Francine Richards says that you should, “Put this tag line on your print, email, and direct mailing campaigns. Include this on your business cards, brochures and other printed communication materials. Use Facebook icons on your printed ads and materials to indicate you have a business page.”
And include a call-to-action specifically asking people to Like you on Facebook as part of your digital signature.
To make sure your Facebook page is working as hard as it can to be really Like-able, give us a shout!