If you know anything about fashion, you know that style is timeless, fashion is ever-changing, and when something is “trendy” it’s all the rage today, but it may be completely old-hat and possibly even a little embarrassing tomorrow.
Before you dismiss fashion advice dished by someone who wears jeans, a t-shirt, and flip flops every day (if I can help it), stick with me here.
It’s important that your marketing has style. Style stands the test of time, it’s classic, and it always allows you to present yourself and your business in the best possible and most alluring way.
Style shines through authentically, and resonates with the right people. You know a person who has style as soon as she walks in the room. You can’t quite put your finger on it, but you can see it and sense it. You want your marketing to have that kind of style — that turns heads and attracts the right attention and respect.
You also want your marketing to be fashionable. In much the same way that clothing styles are constantly changing from season to season, marketing — now more than ever — is continuously evolving. Your business will benefit from knowing the latest marketing techniques, tools, and best practices. Remaining fashionable and even ahead of the trends will set you apart from the crowd.
We all have that one friend who always seems to know the latest fashions before they become popular. You may wonder ‘what on earth’ she’s wearing until, before you know it, everyone else is wearing it too. In the mean time, she’s the one who caught your eye, she’s the one you think of as in-the-know, and she stands out as someone to watch. Your marketing should be fashionable — up-to-date, attractive, and timely.
When something is “trendy,” it is the “it” thing. Everybody’s wearing it, everybody’s loving it, and it’s hot, hot, hot. If you want to fit in and be one of the cool kids, you jump on the bandwagon and join the trend. And if you don’t, it can seem like you’re simply not interested in what people think. If you wait too late to join in, you’ll be left with the picked-over clearance rack items after the moment has passed.
So now you might be thinking to yourself, “who cares?” The thought of jumping on the latest fashion trends might not matter to you nearly as much as it does to your 14-year-old daughter.
However, when it comes to marketing, your success depends on you keeping your finger on the pulse and your ear to the ground of what works for your market. You need to recognize what’s hot and what’s not, and understand what might be making your marketing passé. “Trendy” matters, because outdated marketing can unfairly make your awesome business look obsolete. And if you try to jump on a trend after it has passed, you could be wasting valuable time and money.
At Solamar, most of us are jeans and t-shirts kinds of gals and guys, but ask us about marketing and we’ll talk your ear off about classic marketing style, the latest marketing fashion tips, and hot marketing trends as well as trends that have had their day.