Is LinkedIn “In”?

linkedin-400850_1280With nearly 350 million members in 200 countries around the world, you bet LinkedIn is in…really in! In fact, LinkedIn recently posted strong quarterly earnings, as shown in a recent MediaPost article, “Year-over-year, revenue for the fourth quarter rose 44%.”

According to the business social media site, it launched on May 5, 2003. In fewer than a dozen years LinkedIn now operates the world’s largest professional network on the Internet. “Professionals are signing up to join LinkedIn at a rate of more than two new members per second,” says LinkedIn. All I can say in response is, “WOW!”

LinkedIn is so much more than a social network for business users

“It should be viewed as an online network of influential people all over the world. For most individuals, gaining contact with the most powerful people in business is one of their biggest challenges. Getting around conventional ‘real-life’ obstacles, LinkedIn essentially brings business people together in a new and unique way,” says a post on Relevance.

Whatever your business objectives, LinkedIn helps you build a network of useful contacts. That network exposure can help your organization succeed in brand-building, marketing and advertising, recruitment, and SEO.

LinkedIn can help you build your brand

LinkedIn is great at building relationships with other business people, which helps you find and be found by the right people.

  • Your LinkedIn profile shows your expertise and gets you and your company noticed, especially when you create a LinkedIn company page.
  • LinkedIn helps you expand your network, so you can connect to business contacts who can help you become more successful.
  • LinkedIn helps you turn your contacts into business relationships that take your business to the next step.

LinkedIn helps build business buzz

Word of mouth cements relationships and builds referrals. Because LinkedIn gets people talking about your business, it makes a highly useful marketing tool for smaller businesses.

LinkedIn is so much more than a social site like Facebook. It’s a community of professionals—in a business mindset. And that community is ready and waiting to hear from you about your products and services.

  • With an overview on your company page, LinkedIn establishes your company’s credibility, helps get your business noticed, drives traffic to your company’s website.
  • LinkedIn allows you to build a community of followers and connect with people who are your best target prospects.
  • You can also engage your targets with valuable content (and link to your blogs and other social network pages like Facebook and Twitter) and turn prospects into advocates.
  • LinkedIn also allows you to showcase samples of work your company has done, so prospects can see exactly what to expect from you.

LinkedIn should become part of your advertising strategy

LinkedIn Ads have become a great place for generating a reliable and scalable source of high-quality B2B leads for several reasons:

  • They are incredibly cost effective, requiring very little money to test.
  • They let you target specific job titles, job functions, industries or company size, to name a few options—so you can reach out to the people who are more likely to need what you sell.
  • You don’t need huge response. A Hubspot post says, “As with any marketing initiative, you’re going to want to closely monitor which ad campaigns and keywords are most effective. As a benchmark, LinkedIn says click-through rates above 0.025% are good.”
  • You have substantial flexibility to run lots of different types of LinkedIn Ads, including poll ads, group ads, social ads and video ads.

LinkedIn can help you hire the best candidates

You can use LinkedIn to recruit top talent and reach prospects who are interested in working at your company. The site offers both paid options and those involving no financial outlay.

Businesses can search for candidates that fit their required level of expertise and approach them directly, provided they are at least “2nd degree” (friend of a friend) contacts. In order to search further afield, a monthly subscription is needed. Businesses also have the option of posting a job ad for a monthly fee.

LinkedIn can help boost your SEO

Because LinkedIn allows you to make your profile information available for search engines to index, LinkedIn profiles receive a high Page Rank in Google. This is a good way to influence what people see when they search for you or your business.

You can also link to your personal blog or website from LinkedIn, as said earlier. Please note: When making this link, if you select “Other” you can modify the name of the link to include your name or descriptive terms. When your public profile setting is on “Full View,” this is instant search-engine optimization for your site. Furthermore, as with Facebook and Twitter, LinkedIn now gives users the capacity to share content which also influences search engine ranking positions.

LinkedIn is one strong business-building link

When you’re in on all the benefits that LinkedIn offers your business, you’ll have a tough, sturdy link to success.

Talk to us. We can help you get the most out of LinkedIn.

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