How to Have a Worry-Free Site Launch

rocket-launch-67643_640So, you’ve finally pulled the trigger on a spiffy new website, and now, after all of the brain-storming and collaborating with designers and developers, you’re ready to show off your shiny new portal to the world. I know it’s human nature to want to push through the site launch as quickly as possible, especially when you are really excited about it, but it is doubly important to take your time during the final launch, first impressions being what they are and all.

Just like when you leave the house before you go on vacation, it’s important to run through your site one last time for a final check, make sure all the doors are locked, garbage disposed of and items you want to take with you all gathered and safely packed away.

Here is a list of things it’s important to check before you throw the switch on your live site:

Is It Social Media Ready?

These days, its no longer sufficient to make sure your own site performs. You also need to make sure that it interacts properly with social media sites. If someone posts a link to your site on Facebook, Twitter or other site social media site, how does it display? Do images from a blog post come through properly? Is the description appropriate? If the social media service has multiple layouts for shared links, does your link create the version you desire?

Is It Optimized for Search Engines?

The number of things you can do to optimize a website for search engines would fill a bunch of posts on their own, so suffice it to say that you need to make sure you at least have a start on getting some of it done. If you are using WordPress as the base for your site, like Solamar uses for all of the sites we build, than this one will be made significantly easier for you by using one of the many robust SEO plugins that are available. Feel free to check out some of our other posts related to SEO for more tips on this one.

Does it Look and Work Right in all Modern Browsers?

Individually, people tend to favor one browser or another, so unless you check your site in all modern browsers before launch, your first notice that something is broken will probably come to you in the form of confused or disgruntled site visitors. Best practices these days is to make sure your site works in the current version of Safari, Firefox, Chrome on the Mac and the PC, and versions of Internet Explorer 9 and up.  Version 8 of IE and below can now safely be ignored.

Is Your Site Mobile-Ready?

Every day, more and more people are browsing the internet on their mobile devices, and it is no longer acceptable to have a website that doesn’t look good on them. Pull your site up on as many mobile devices as you can, or make sure that your developer is using a comprehensive mobile-testing solution that looks at multiple screen sizes on both iOS and Android. This is especially true now that Google is dropping sites in the rankings on mobile devices that don’t look good on them.

Do You Have Backup and Security in Place?

You should have your site’s files and database backed up on a regular basis, and you’ll also want to make sure that you have hardened its security against intrusions. Both of these things are also made easier if you are on a WordPress install by using plugins to help you speed things up.

Want the launch of your new site to be as worry-free as possible? Give the design team at Solamar a shout, and we’ll make sure that you’re good to go.

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