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7 Reasons Why You Should Blog

blog concept with word on nature still lifeIn case you didn’t already know (I didn’t!), November is National Blog Posting Month (NaBloPoMo). It’s a great time to end the month and join the conversation with a post on blogging.

NaBloPoMo celebrates the millions of weird and wonderful blogs on the Internet. To give you an idea of the astonishing number, statistics show that the cumulative total blogs on Tumblr.com from May 2011 to October 2015 had surpassed 260.5 million blog accounts, up from 207.3 million in the previous year. Wow…that’s a lot of people talking about a lot if things!

There are a lot of good reasons blogging is so popular. Mainly, it’s one of the most valuable tools that businesses have to engage with customers. If you’re not blogging, it’s high time to get started or get left behind. If you are blogging sporadically, you should consider doing it regularly…and, perhaps, more frequently. Here’s why:

  1. Blogs help drive traffic to your website
    Every business owner wants more website traffic. Every time you post a blog, it’s another indexed page on your website. That means one more opportunity for you to show up in search engines and drive traffic to your website in organic search. It’s also a cue to Google and other search engines that your website is active…and that fuels SEO, rewarding you in terms of ranking for valuable new content.
  2. Blogs are an easy-to-use platform for connecting with prospects and customers

    A blog is your direct communications channel. It establishes your authority in your field as a thought leader and gives your company a brand personality and voice. Plus, it’s at the heart of all content marketing efforts…and is fodder for Facebook, Twitter, LinkedIn, email, newsletters, and much more.

  3. Blogs help convert traffic into leads
    Every blog is another opportunity to generate new leads. All it takes is to add a lead-generating call-to-action to every post. Then, you can capture prospect information, while your blogs are building confidence, relationships, and sales.
  4. Blogs drive long-term results
    That’s because of search engines. For example, you sit down for around an hour and write and publish a blog post. Then, that blog post gets you 100 views and 10 leads. You get another 50 views and 5 leads tomorrow, as a few more people find it on social media and some of your subscribers get caught up on their email and RSS feeds. After a couple days, most of the fanfare from that post dies down, and you’ve netted 150 views and 15 leads.

    But that’s only the beginning! That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that one hour time investment in the original blog post. According to HubSpot, “The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future…In our own research, we’ve found that about 1 in every 10 blog posts end up being compounding blog posts.”

  5. Blogs create buzz
    Blogs act like free PR for your business. They allow you to easily promote any idea or event or a video or a product update.
  6. Blogs create 2-way conversations
    Blogs are written in a conversational manner, and that can create a two-way conversation with customers, prospects and industry peers. They encourage interaction, comments, and feedback. (BTW, make sure you reply to all comments!)

  7. Blog writing is fun
    It makes you think about newsworthy topics, your industry, your customers, and the world. Blogs can establish you as a leader who knows how to stay ahead of the curve, teach, and inspire. So blogging can be energizing, stimulating, and something you look forward to…as well as sharpening your business focus.

Blogs work. Period!

Having a blog does not replace your website; it supplements and supports your site and your brand. Plus, blogs are incredibly cost efficient.

While it is certainly not mandatory to have a business blog, it certainly adds a lot to your online presence.

However, sometimes writing a blog doesn’t come easy. Or you’re simply too busy running day-to-day business. That doesn’t mean you have to sacrifice all the benefits of regularly posting a blog. All you have to do is give us a shout, and Solamar will handle the ongoing ghost-writing of your blog for you.