Of course, you know that WordPress is a popular and highly useful tool for bringing websites and blogs to life. Most people that use it describe WordPress as both free and priceless at the same time.
One of the features that makes WordPress priceless is that it’s one of the best platforms for SEO (Search Engine Optimization), which helps make your site or blog easier to find. Score! Booyah!
Take a look at 8 ways WordPress is such an awesome SEO tool.
WordPress has great SEO “right out of the box”
WordPress websites and blogs are search friendly by default. You don’t have to do anything extra.
Okay… there’s no such thing as a totally out-of-the-box search engine optimized CMS (content management system). Though WordPress is exceptionally search engine friendly, you will still need to do some manual SEO work for best results. Just switching to WordPress won’t automatically rank your site on Google’s front page auto-magically.
But, WordPress takes care of 80-90 percent of the mechanics of SEO for you, according to Google’s webspam team. With Solamar’s custom themes for WordPress, sites are optimized for search engines. This means that the sites we design and set up on WordPress make it easy for the search engines to crawl through and discover your content. That’s pretty darn good!
Easier content management means better SEO
WordPress allows multiple users to create content easily while your website remains functional and maintainable. Providing updated and well-researched content is a great way to begin your SEO campaign.
Keep in mind that Google hates “bad” content: duplicate content either from your own site, or even worse from someone else’s. Content that is fluff, meant to fill space, or content that is overrun with useless, spammy or irrelevant back-links will hurt your SEO more than help. The best way to combat that is to write quality content for your readers, not for a search engine.
Bottom line: Produce great, unique and useful content with relevant focus and links. Reap the benefits from both Google and increased readership. And (presto) WordPress will help search engines find your content!
WordPress makes formatting a snap
Don’t forget to format the content, which is super-easy on WordPress. Search engines take headings and subheadings into consideration.
When formatting your web page or blog post, utilize H1 through H6.
- H1 is used to inform the search engines of the importance of the topics on your page. Thanks to the WordPress set up, the H1 is already there for you when you import the title.
- Then, don’t continue to use H1 in the body, or your site can be penalized for using more than one H1.
- Use H1, H2, H3, and so on, to allow for a cleaner look and better readability.
- That shows your content has a decent amount to offer and helps Google to prioritize what your content is about.
Creating a sitemap is practically effortless
An XML sitemap is like a table of contents in a book. It provides a breakdown of the pages on your website and lets Google know how often this content is likely to change. If you don’t have an XML sitemap, Google will still crawl through your site to index your pages but it may miss some.
WordPress helps readers search video
When you install a video XML sitemap plugin, you can notify search engines that your post includes an embedded video, and it gives the search engines a hint as to what your content displays. Content that also includes a useful video is even better, so make sure it’s known…and shared, unlike with flash (which is virtually invisible to search engines).
You can go one step further and Ping your sitemap. After installing the plugin and generating the sitemap, there will be an option to Ping. Doing this allows search engines to be notified that the website is still active and you have made changes or updates. Your website will be better indexed this way.
WordPress appearance settings can help SEO
There are many custom WordPress themes available from a variety of sources, but some are more SEO friendly than others, so you need to carefully choose which you use. The SEO-optimized themes that Solamar custom-builds are mobile responsive, light on code, user friendly, load fast, customizable, and many other great things as well!
WordPress helps you focus on titles and meta descriptions
Let’s start with the title — you’ll want to write one that relates to that web page or blog post, because this will be what appears in the search results and tells the search engines and readers what the web page or blog post is all about, especially when the title is clean and focused.
You can use a meta description to push your SEO even further. The meta description bar is usually located right under the title bar or below the post content and is where you should describe the blog or web page in 160 words.
After finding out about what people are searching for (research by using tools like Google’s Keyword Planner), you can create a meta description that reads well.
Caution: Don’t try to squeeze in every keyword…neither humans nor search engines will find that useful.
“Pages” functionality tells customers about your business
WordPress “static” pages can be permanently displayed in your navigation, unlike “blog-post” pages, which are usually allowed to fall deeper into your site the older they are. In fact, the shorthand is just to call the former “pages” and the later “posts”.
You can use pages to create permanent areas of information about your business, such as “About Us,” “Hours of Operation,” “Location,” etc., which are then readily accessible to both Google and your visitors. Neither a potential customer nor Google’s robots should have to dig deep into your website to find your location or your hours of operation.
Search engines want to provide users with the best information, so they’re very appreciative of an effective website design. This is where WordPress delivers!
Want to know more about WordPress and how it can with help your SEO? Contact us here at Solamar. We’ll help you tap into the awesome SEO functionality of WordPress.