We’ve updated this guide for 2017, click here to see the new guide.
If you are in any way engaged with social media, then you’ve probably had to create images to use when promoting or sharing things with your community. The problem is, social networks are constantly changing the recommended specs for images, and different uses for images often require different dimensions (the height and width of the image).
That’s why we’ve created this handy guide to creating social media images for a number of the most popular networks out there, and we will endeavor to make sure that it stays up-to-date as things inevitably change. Let’s begin!
A Few Universal Tips
There are a few things that you’ll want to try to do no matter where you are posting. Firstly, don’t stray from the recommended dimensions if at all possible. If you do, you are likely to cause stretching and/or blurring when the image displays. There are plenty of user-friendly image editors available for free online, if you are uncomfortable with or do not have access to Photoshop, including Pixlr, PicMonkey or if you use WordPress, WordPress’s built in image editor. The one caveat to this rule is if you’d like to use a larger image than recommended. Social networks apply pretty heavy compression to over-large images, which can actually result in a slightly worse quality than if you had uploaded the recommended size. However, Twitter actually applies this compression to all uploaded images, so in that one instance, uploading a larger image may increase quality, though results vary. If you do opt for a larger image, just make sure that it is larger in scale to the recommended dimensions. If your image contains a logo or text, you may want to use a png file instead of jpg, because they will be less likely to distort in a png.
COVER IMAGE — 851 x 315 px
When choosing or designing an image, be sure to accommodate for info Facebook places in the lower part of the image space, including business name, type and the new optin button that appears on the lower right corner if you have it turned on.
PROFILE IMAGE — 180 x 180 px
SHARED IMAGES — 1200 x 630 px
SHARED LINKS — 1200 x 627 px
COVER IMAGE — 1500 x 500 px
PROFILE IMAGE — 400 x 400 px
SHARED IMAGES — 440 x 220 px
If you don’t want people to have to expand an image to see the whole thing, than the above dimensions are what you want. If you don’t mind people needing to expand your image first, then any dimensions will do.
PROFILE IMAGE — 110 x 110 px
SHARED IMAGES — 1080 x 1080 px
BACKGROUND IMAGE — 1400 x 425 px
This one is relatively new, and can be tricky if you want to fill it with branding. Only the top strip of the image will show above the content. It is often better to try and use an abstract image without logo or text here.
BANNER IMAGE — 646×220
Also pretty new, the banner image shows up on your brand’s home page.
COVER IMAGE — 974 x 330 px
LOGO/PROFILE IMAGE — 400 x 400 px
COVER IMAGE — 1080 x 608 px
PROFILE IMAGE — 250 x 250 px
SHARED IMAGE — 497 x 373 px
SHARED LINKS — 150 x 150 px
Google + turns images associated with links into thumbnails at the above dimensions. We don’t recommend you use those dimensions for these, just be aware that they will be thumbnailized (I just invented a word!).
PROFILE IMAGE — 165 x 165 px
PINS — 236px in width, can be as tall as you like.
COVER IMAGE — 2560 x 1440 px
This image only displays full size on televisions, otherwise you will only see a portion. For this reason, it’s important to keep stuff you always want visible in a 1546 x 423 px area directly in the center of your 2560 x 1440 px image.
And there you have it! Now you can make images for social media to your hearts content. When we’ve updated this post, we’ll announce we’ve done so at the top of it, so check back to see if things have changed. You can bet they will.
Want awesome social media images that fit perfectly wherever they need to? Give the designers at Solamar a shout.