Choosing colors for your website is one of those things that seems like it should be simple, but isn’t. Just pick some colors you like and go, right? Nope. The colors you choose for your website will have repercussions on almost every aspect of it, and so it is important that you approach choosing your colors with the seriousness they deserve. So serious!
So how does one go about choosing colors that you like and help your site perform? Stick around, and we’ll check out some hot tips together!
Extend Your Brand
Do you have an existing brand? Then the good news is many of your color choices are already in place. Since it’s important that your website reflect your brand, it’s only natural that you would extend the existing color scheme to your website. This doesn’t mean there won’t be any fun color choices for you (you might need a stand-out button color, for instance), but a lot of the heavy lifting is already accomplished.
Choose A Base Color
If you don’t have an existing brand, and are building one as you create your site, than the first thing you need to do is pick a base color. That’s right, out of all the millions of colors that exist in the world, I want you to pick just one. So, how do you narrow it down? Start by looking at the colors your competitors have chosen. It can often be a good idea to choose a base color that is markedly different from what they have, so that you stand out in the crowd. Next, think about your target audience. What colors would they find attractive. If you’re building a website for kids, the colors you’ll need will be very different than the colors you would choose for a law firm’s website. However, don’t be afraid to go against cliché.
Add Colors to the Palette
Now you need to fill out your color palette, but you can’t just throw any colors in here, even if they complement your base color. These additional colors will serve a purpose once they’re used in your site, and you need to choose colors that fit that purpose. First, you need to add 2-3 neutral colors that can be used as backgrounds and such. Think white, varying shades of gray and other highly desaturated colors. Then you need to choose one accent color that stands out against both your neutral colors and your base color.
And there you have it! Now you have a fully functional, and highly attractive color scheme you can use for your website. Want to makes sure the colors on your new site really pop? Give the design team at Solamar a shout!