Whether you want to get more customers to buy your products or more clients to hire you for services, the main purpose of your website is to attract people who are interested in what you have to offer.
The ultimate goal is to convert those interested prospects into buyers. The best way to set yourself up for success from the start of that relationship is to plan carefully for specifically where they will land to learn more about the product or service they’re seeking. Rather than only thinking about a small business website as a whole, smart marketers create specific landing pages for their offerings, each with a specific focus.
An effective landing page is an opt-in page that gets a high percentage of visitors to provide their contact information in exchange for a free offer or a sales page with a high percentage of visitors who buy. High-converting landing pages have a single topic and a single purpose. There’s only one action to perform — either fill out a form or click a button.
You can boost sales in your business by designing opt-in pages to generate better leads and creating sales pages that really convert.
There are many aspects to consider when creating a landing page, including audience demographics and psychographics, copy, traffic source, context, and more. Here are 7 design-focused tips to boost sales with your landing pages:
Select Eye-Catching Images
Avoid generic or bland stock photos, and instead select images that capture attention and draw the eye in. Invest in good photography for your products or go for bold images with strong points of focus.
Choose Colors Carefully
Color can be used to elicit an emotional response from your web visitors, so carefully consider the mood you want to generate with your landing page. Want to create a sense of calm and trustworthiness? Use deep blue. Want to generate positive feelings or excitement? Chose orange or red.
Use Contrasting Color
A landing page is not the place to be subtle. When you want someone to take an action, your call to action should be easy to see and stand out from its surroundings. Think of how colors play off of one another and work together in the overall palette of your page.
Add Directional Cues
Show visitors exactly where to go and make it easy. Don’t leave them wandering or searching for the next step. Add arrows and visual cues that serve as a pathways for where you want them to look and where you want them to take action.
Leave White Space
One of the best ways to improve your design is to remove clutter and allow for plenty of white space in the right places. The space doesn’t actually have to be white but it should be blank and serve as a canvas or backdrop for the important elements of your page.
You’ll want certain elements of your page to stand out. It could be a form, a client testimonial, or your money-back guarantee statement. Whatever you want to draw their attention to, use bordered boxes or color contrast to make the element pop.
Don’t get too fancy with your font choice. The font you select should be clear, bold, and easy to read. Your headline font can be different from the body text but only in a way that is pleasing to the eye and not in a way that is clashes. And make sure it’s large enough!
Landing pages are a fundamental part of successful online marketing. They are the center of your lead generation efforts, sales funnels, and online sales. If you want to boost sales, don’t rely on your website home page to do the heavy lifting for you. Instead, create effectively-designed landing pages and you’ll see your numbers increase.
Need help whipping up better landing pages for effective lead generation and more sales? Give the team at Solamar a shout.