Everyone’s favorite up and coming social app Snapchat recently released a brand new feature called Snap Maps. Accessed by pinching the home screen, it shows your location and the location of your friends in real time, via your phone’s location services. It also tracks any “Stories” you’ve posted in the last twenty-four hours. If you don’t want your location shared, Snap Maps allows you to turn on “Ghost Mode”, which hides you if you don’t want everyone knowing where you are or hat you’re up to.
Similar to the Pokemon Go craze of last summer, businesses are eager to leverage this new location sharing technology to harness the power of their communities. But how should you go about doing so? Stick around and we’ll go through it together.
Do You Snapchat?
Step one for promoting yourself on Snap Maps is getting on Snapchat. You may already be on there, but since it’s not considered one “core” social networks required for most business promotion, many businesses have chosen to leave Snapchat alone for now. If that includes you, you may want to check out our post about the history of Snapchat, or our other post about secret Snapchat hacks you can use. Either way, you’ll want to sign up for an account and get yourself familiar with it’s somewhat obtuse interface.
Share Your Location
Once you’re up and running on Snapchat, the first thing you’ll want to do is make sure that have Ghost Mode turned off so that you are sharing your location. Then, start posting photos and videos from the physical location of your business to your public feed. Snapchat doesn’t display the personal information of people you aren’t friends with, instead displaying them by location for those users, so if you’d like to connect with them, make sure to post your contact information at least once every 24-hours. You could also create a special “geofilter” for your business which will allow Snapchat users who visit you to add your brand as an overlay to their snaps.
Create Snap Maps Promotions
The goal of using Snap Maps to promote your biz is to drive traffic to your location, and one of the best ways to do that is to hold a promotion of some kind that requires publicly posting to Snap Maps from the physical location of your biz. Snap Maps includes a “heat map” which shows areas on the map where significant amounts of Snapchat activity are happening, so getting lots of people snapping from your location can draw even more people there as you become visible as a hotspot. You can even encourage people to use your branded geofilter when entering your promotion, to further increase your brand exposure.
Alright! You’re ready to harness the power of Snap Maps for your business, now get snapping! Want to make sure you stay up to date on the latest social media news and tips? Sign up for our newsletter, and we’ll deliver them straight to your inbox.