Today, I’d like to address something that comes up in conversations with clients quite a bit — the myth of simple custom design. The proliferation of “get it done quick and cheap” web builders like Squarespace and design marketplaces like Fiverr have led to a growing public assumption that high-quality custom designs and “simple” websites can be had for a pittance. This is just not the case.
Think about buying a custom website or design like buying a one-of-a-kind dress from a fashion designer, custom-made to fit your figure. You wouldn’t go with whomever could provide you with the cheapest dress, ask for it to be completed hastily or farm it out to a tailor who is too far away to take your measurements. The same is true of custom design and site development!
So let’s break it down and look at some specific reasons why you shouldn’t use your bottom line as your guiding light when making decisions about custom design.
Custom Means Custom For You
You’re hiring a design agency to make something that represents you, and in the case of a website or logo, is a fundamental representation of you. In order to achieve this with any degree of success, we need to get to know you. We need to learn about you and your business, who you serve, what your company culture is like, what goals you’re trying to achieve. This exploration process is critical to the quality of the final product, and should never be skipped or abbreviated. If you do, you may end up with something that looks good, but rarely will you end up with something that fits you.
Simple Is Complicated
That “simple, clean” aesthetic many people are looking for is not simple to achieve. Minimalism is all the rage these days, but it takes just as much, if not more, effort to achieve than a “fancy” design, cluttered with stuff. Even a basic business site with little more than Home and About pages requires time mocking the design, going through revisions, building the development site, going through another round of revisions and launching the site into production. Settling on a logo design, even if that design is just your name, usually requires multiple concepts, lots and lots of revisions and time spent outputting the logo for use in a wide variety of situations.
You Get What You Pay For
Here at Solamar, we also get a lot of work from people who took the cheaper, faster route first. Don’t be one of those people! While we love helping them finally achieve what they desired, it’s always frustrating to know that in the name of saving money, they’ve ended up spending even more of it. If they’d just come to us first, their pocket books would be much happier! Sure, maybe you roll the dice and you come up with a winner on the cheapo track, but 9 times out of ten, you end up with a product that stinks and forking out even more to a competent agency for a redo.
It’s time to let go of this unicorn and accept the fact that if you want a high-quality design or website, no matter how “simple” it is, you should expect to pay for it. So get that dress you know fits you like a glove from a designer whose work you admire, and go about your business knowing you look fantastic! And if you want to work with a design agency that knows how to spend the time to do a job right, give the team at Solamar a shout.