In August LinkedIn began rolling out a new native video service for it’s users, and if you haven’t been taking advantage of it, now is probably as good a time to start as any.
Prior to the introduction of native video, unless you were one of LinkedIn’s special “Influencers”, the only way to get a video on LinkedIn was via a third-party video hosting service like Vimeo or YouTube. But since the introduction of native video, people using it have noticed a marked increase in engagement over videos they had posted using other services.
On top of that, native or not, video gives people a much better sense of who you are personally, which on a networked geared towards professionals and the workplace can be crucial in making the kinds of connections you want to make.
So let’s take a look at native LinkedIn video and how you can begin using it!
Mobile Only (Sort Of)
The ability to shoot new native videos is only available on mobile apps, so you’ll need to download the LinkedIn app on whatever device you intend to use, though you can still upload previously shot video from desktops. Once you have the app, open it up and tap the little video camera icon in the status update box. From there you can select either “create” if you want to shoot a new video there and then, or “upload” if you’d like to use a video you shot previously. Make sure you add a caption, since not everyone who sees your post will watch it with the sound on. If you’re uploading from desktop, the video button is still located in the status update box, though it’s a full-on button there and not just an icon.
You can also tag people in these videos, but as usual, be careful not to tag people who wouldn’t be very interested in the content you are providing. No one likes a spammer.
The Technical Details
LinkedIn has a couple of requirements/guidlines for these vids, so make sure you follow them if you want everything to go smoothly:
- Videos must be between 3 seconds and 10 minutes
- You can use either vertical or horizontal orientation in your videos, but the vertical ones get cropped in the feed
- The videos will autoplay silently, and people must click to get the sound
What Should I Post?
Now that you’re all set for native video posting, how should you use it? You could post short bio videos that let people know more about you, what you’re up to and maybe some interesting things about you that people wouldn’t normally get to know in a workplace atmosphere. Businesses can show behind-the-scenes videos that display company culture. Whatever you post, be creative! Keep things short and snappy if you can, and always remember to have fun.
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