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11 Tips to Immediately Make Your Blog Headlines More Powerful, Compelling

Want to draw lots of eyeballs to your blog post? Of course you do, but the post itself is the least important factor in attracting those readers initially.

It’s actually the headline – your first (maybe ONLY) chance to tell them exactly what you’re offering in the post. 

You must use your headline to grab the readers’ attention with one powerful, attractive idea or benefit. Not only that, but you’ll lose them in seconds if the headline doesn’t work. In fact, according to coschedule.com, 8 of 10 people will read a headline, but only 2 of 10 will click through.

Here then are 11 tips to help you quickly write stronger headlines that grab your readers and draw them into your post:

1. Be concise and to the point

Make sure the headline clearly states what the article is about.  If the reader feels the headline is vague, they will not click it.

2. Create an eye-catching, unique title

Copywriter Megan Marrs calls the headline a “magical string of words that allures and excites.” Don’t borrow a stale headline formula. Tap into your creativity. Experiment with the wording.

3. Use numbers

Numbers are like “brain candy,” and human beings are hooked on them, says copywriter Debra Jason.  Numbers show the specific scope of your post and lend credibility. Some marketing studies show that odd numbers are thought to be more compelling than even numbers.

4. Ask questions

When you use questions in your headlines, they help draw readers in. They involve the readers and make the headline more interactive.

5. Don’t forget the 5Ws

Just like the first graf of a breaking news story, the headline should answer the following questions about your blog post: Who, what, when, where and why, according to blogging expert Ryan Robinson. For example, he says, “What will your reader gain from clicking through and reading your blog post.”

6. Give them a reason

Readers must be convinced that the post includes essential information in order to be convinced to click through. And they must believe that they will be able to immediately apply the tips, tricks or principles you promise.

7. Punch up the visual interest

Make the headline look attractive. Experiment. Use such techniques as parentheses, brackets, hyphen, colons and emoji to give your headlines a compelling look and boost click-through. Just remember, moderation in all things. 

8. Use strong adjectives and verbs 

Bold, colorful adjectives warm up your copy, stir readers’ emotions and keep them engaged. Strong verbs give your headlines focus, drive and energy. Carefully chosen verbs also summon feelings of promise and possibility.

9. Use emotional words

Rely on the so-called “power words.” Examples include courage, conquer, audacity, bravery, heart, faith, fulfill and bliss. These words “have the power to prompt change, to make people cry, while others can evoke joy,” marketer Neil Patel says.

10. Check out the competition

Google for other articles on your topic to see competing headlines. Do you see some great headlines that draw you in? Good. Study those effective headlines and learn from them, but do not merely copy a formula.

11. Don’t forget Google

Last but far from least (we could write a whole post on this)…Be sure to follow guidelines set by search giant Google SEO best practices. For example, use SEO keywords and keep your headlines in the range of 50-65 characters. If you’d like to dig in to how Google analyzes your content for SEO, check out their Search Engine Optimization Starter Guide.