Like a mantra at a high school football game — this is what small business owners should be repeating over and over to themselves. Chant it out loud, write it on a post-it note, or add it to your inspiration board — whatever you do, Be Authentic! What do I mean? Authenticity means finding your…
Hands down, your marketing should include video. According to SEJ, “people watch more than 500 years’ worth of YouTube videos on Facebook every day, and they share about 700 videos on Twitter each minute”. If you’ve ever clicked on a video of a dog riding a skateboard, you understand what I am about to say…
I discovered Instagram way back in December of 2010. A friend of mine started posting pictures to Facebook that were clearly cooler than any “regular” photo I was used to seeing. His photos were as styled and sleek as a Vanity Fair spread. I was Insta-hooked. A photography enthusiast, I immediately did some research and…
According to eMarketer, the category of digital advertising as a whole is up immensely, growing 44% from 2012 to 2013, to an estimated $4.15 billion. That’s a lot of growth! According to Unbounce.com, “Approximately 30% of page visitors watch your introductory video and 50% of those viewers watch the video in its entirety”. Another benefit? In that…
Chelsea Berler founded Solamar Agency in 2006. Today, at the youthful age of 30, Berler has grown her boutique marketing agency into a successful powerhouse of talent. Dubbed, “The Curious One,” Berler is young, yes, but not too young to have known success, grief, love and loss — and to have turned all of that…
Invariably, many companies will at some point face a sticky situation in social media. By recognizing that social media can still work for you, and not just against you, you can save your company’s reputation. Here are five tips to help you save face. Step #1: Don’t Let it Snowball When things go sour in…
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