Small business email marketing has come a long way in recent years. As email service providers (ESPs) continue to expand their features, small businesses are gaining access to functionality formerly only available to enterprise-level marketers. With automation, email marketing is an old dog up to some relatively new and exciting tricks that you could be tapping into without breaking the bank. Continue reading
Cash flow is one of the biggest challenges every small business owner faces. Even when business is good, your bank account balance may be telling a different story. So, if you have plenty of work and you’re keeping your expenses in check, why are you having trouble making payroll? One culprit could be the dreaded “check is in the mail” problem–to put it simply, you’re not getting paid fast enough.
Here are 6 tips to get paid faster: Continue reading
So, you’ve decided to start using email marketing in your business or you want to step up your email marketing game. Smart move! Maybe you’ve heard that email marketing has the highest ROI of any marketing channel – generating $38-40+ in revenue for every dollar spent. Perhaps you’ve heard all the buzz about list building, lead nurturing, and marketing funnels and you want to truly tap into the power of what modern email marketing can do for your business.
Whether you’re looking to start sending a simple well-crafted newsletter or drive sales from complex automated campaigns, first you’ll need to know how to select the best email service provider (ESP) to get the job done.
An email service provider is a company that offers a web-based platform to send bulk emails or campaigns. ESPs have become increasingly sophisticated over the years and they continue to evolve into feature-rich tools that enable marketers to send and track highly-targeted campaigns using segmentation and automation. Your ESP should help you carry out your email marketing strategy by allowing you to send the most relevant messages to the right contacts at the ideal times to nurture relationships and drive sales. Continue reading
If you’re like many clients who come to us, you’ve got a great idea for a program, course or product and you want to launch it online. You’ve seen many other entrepreneurs launch their thing, you’ve heard countless success stories, and launching looks like your ticket to finally making big bucks online without trading hours for dollars around the clock.
The good news is, of course it is possible to have successful launches and create a successful online business. We’ve had the opportunity to support many clients with thriving online businesses at Solamar. But it isn’t as simple as it appears from the outside looking in and there are many misconceptions about what it takes to actually pull off a successful launch.
There’s a lot going on behind the scenes, so I’m going to pull back the curtain a bit to provide some helpful insights for planning your first online launch. Continue reading
Whether you want to get more customers to buy your products or more clients to hire you for services, the main purpose of your website is to attract people who are interested in what you have to offer.
The ultimate goal is to convert those interested prospects into buyers. The best way to set yourself up for success from the start of that relationship is to plan carefully for specifically where they will land to learn more about the product or service they’re seeking. Rather than only thinking about a small business website as a whole, smart marketers create specific landing pages for their offerings, each with a specific focus.
An effective landing page is an opt-in page that gets a high percentage of visitors to provide their contact information in exchange for a free offer or a sales page with a high percentage of visitors who buy. High-converting landing pages have a single topic and a single purpose. There’s only one action to perform — either fill out a form or click a button.
You can boost sales in your business by designing opt-in pages to generate better leads and creating sales pages that really convert.
There are many aspects to consider when creating a landing page, including audience demographics and psychographics, copy, traffic source, context, and more. Here are 7 design-focused tips to boost sales with your landing pages: Continue reading
Want to grow your business and close more sales using online marketing? First, you need to attract more prospects and generate quality leads.
Online marketing lead generation is the process of attracting people who were strangers to your website and converting them into warmer prospects.
A lead is a prospective customer who has indicated interest in what your business offers by providing you with their contact information. They’ve let you know that they’re receptive to learning more and that they may be looking to hire you or buy from you.
The term conversion rate refers to the percentage of people who visit your website that take a desired action. While your ultimate goal is to gain more customers, most customers will not buy the first time they land on your site. So your initial goal should be to generate leads that you can nurture and build relationships that lead to sales.
Here are 8 ways to boost your lead conversion rate: Continue reading
As a small business owner, your number one online marketing goal should be to convert website visitors into either customers or leads that will eventually become customers. The problem is, most people who land on your website don’t stick around long enough to convert.
A quick look at your Google Analytics dashboard will reveal data such as your bounce rate and Avg Time on Page. The bounce rate refers to a single-page session, meaning the visitor only landed on one page before clicking away. And Avg Time on Page gives you a general idea of the amount of time visitors are spending on your website.
If you have a high bounce rate and low time on page, there’s a good chance those numbers are affecting your bottom line.
Generally, the more time visitors spend on your site, the more likely they will be to consume your content, consider your offerings, and ultimately convert into a lead or a customer.
Here are 8 ways to keep visitors on your site longer. Continue reading