As a small business owner, your number one online marketing goal should be to convert website visitors into either customers or leads that will eventually become customers. The problem is, most people who land on your website don’t stick around long enough to convert. A quick look at your Google Analytics dashboard will reveal data…
Content marketing can be an effective strategy to build your authority and grow your business. But for your content marketing efforts to work, you’ll need to make sure the content is engaging, interesting, and compelling for your audience. Content marketing is not just about churning out informative or entertaining articles; it’s about creating connection with…
Your prospective customers are looking for local businesses like yours online. When they search for a business to meet their needs or desires, they enter terms into search engines and get a list of relevant results. Whether or not your business is among those results depends on your local SEO. It’s true that Google knows…
You’re already creating great blog content as part of your content marketing strategy, but are you also effectively marketing that content? If you’re putting in the effort to produce top-quality blog posts, don’t forget to also put a top-notch plan in place to ensure people actually see your posts. Although optimizing your blog content for…
If you’ve been in business for any length of time, you’re good at what you do. So you have a long line of satisfied, happy clients that you’ve made a positive impression on by delivering excellent service or quality products. But have you considered that many of those customers would also be happy to help…
Are you paying attention to your Google Analytics? If not, it’s time to start. And if you are paying attention to your Google Analytics, what are you doing with the information on your content performance? Maybe you’re simply filing it under “good to know,” because you’re satisfied that people are actually visiting your website, reading…
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