Content marketing can be an effective strategy to build your authority and grow your business. But for your content marketing efforts to work, you’ll need to make sure the content is engaging, interesting, and compelling for your audience.
Content marketing is not just about churning out informative or entertaining articles; it’s about creating connection with other human beings that are your customers or potential customers. And one of the most potent ways to connect with other human beings is through the power of storytelling.
Stories have always been a fundamental way humans communicate and relate to one another. Starting in childhood, stories are central to how we learn about the world, convey our own thoughts, and form relationships.
As a marketer and business owner, effective storytelling enables you to create a deeper connection with your audience by giving them something they can relate to. People see themselves in stories, they empathize with stories, and stories are both meaningful memorable to them. If you want an engaged audience, you can use storytelling to let them know you understand them, to inspire them to take action, and to encourage a sense of loyalty.
The following storytelling techniques will help make your content more fun and effective: Continue reading
Your prospective customers are looking for local businesses like yours online. When they search for a business to meet their needs or desires, they enter terms into search engines and get a list of relevant results. Whether or not your business is among those results depends on your local SEO.
You’re already creating great blog content as part of your content marketing strategy, but are you also effectively marketing that content?
If you’ve been in business for any length of time, you’re good at what you do. So you have a long line of satisfied, happy clients that you’ve made a positive impression on by delivering excellent service or quality products. But have you considered that many of those customers would also be happy to help you with your marketing?
Are you paying attention to your Google Analytics? If not, it’s time to start. And if you are paying attention to your Google Analytics, what are you doing with the information on your content performance?
Still think Pinterest isn’t the place for your small business? Maybe it’s time to think again.
Online marketing is more easily measured and often less expensive than offline marketing. However, what many seasoned business owners already know is that good old-fashioned offline marketing strategies are some of the most effective ways to build a solid foundation for growing your business.
