Author: Monica

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6 Tips to Boost Online Marketing With Offline Marketing

Online marketing is more easily measured and often less expensive than offline marketing. However, what many seasoned business owners already know is that good old-fashioned offline marketing strategies are some of the most effective ways to build a solid foundation for growing your business. What they may be overlooking is that offline marketing can be…

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6 Steps to Setting Up Your First LinkedIn Ad Campaign

LinkedIn’s ad platform is a powerful tool for small business owners who want to reach other businesses or working professionals. LinkedIn is a space where more than 450 million professionals go to network online, so it’s probably in your best interest to take advantage of LinkedIn advertising to get in front of your target customers….

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How to Start Outsourcing Work if You’ve Never Done It

When you’re running a small business, it’s tempting to do everything yourself. Because you’re attempting to keep operating costs low and maintain control, you may be resistant to hiring the help you need. But whether your goal is to grow and scale your company or to sustain your current level of success without burning out,…

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How to Warm Up Your Cold Email Lists

You started to grow your email lists with the best intentions. You heard email marketing is a profitable way to generate leads, convert prospects into customers, and grow your business. So you put an opt-in form on your website, inviting people to sign up for a free offer or to join your newsletter. Visitors landed…

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How to Increase Referral Traffic to Your Website

If you’re looking to attract more leads and generate more business from your online marketing efforts, your primary goal should be to drive more traffic to your website. Low traffic means not enough people are checking out what you have to offer. Higher traffic means more potential customers. One way to boost your traffic relatively…

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