Content marketing and content sharing are some of the most effective strategies you can use in your small business to establish your authority, become a trusted resource, and build your brand. Quality content is a powerful marketing asset for your business, well worth the investment of your time, effort, and budget. But when you commit…
One of the most important aspects of implementing an email marketing strategy is the very first email you send after someone opts in for your newsletter or free gift–your welcome email. Email marketing is one of the most powerful and effective ways to build a relationship with prospects and customers, and email has the highest…
Have you heard blogging is dead? Do you think having a business blog is a waste of time because attention spans are too short and people are too busy to read? Think again. While personal blogging has evolved into something almost unrecognizable from the early days of the blogosphere–and many believe personal blogs have become…
When you think of marketing, what comes to mind? You’re probably thinking of promotional activities that drive customers to your business—advertising, social media, newsletters, blogging, search engine optimization, tradeshows, sponsorships, networking, speaking, and more. Something that may not come to mind is customer service, but strong customer service is actually an essential part of successful…
SEO changes all the time. Staying in the know when it comes to search engine updates and best practices is far more than a full-time job. However, if you want to avoid getting penalized by Google or falling for inflated promises based on outdated tricks, it’s important to know which one-time “tried and true” tactics…
If you haven’t tried advertising your business on Facebook yet, you could be missing a lucrative opportunity. With over 1.2 billion active monthly users, there’s a good chance your customers are on Facebook. So why not reach them where they’re already hanging out? If you’re like many of our small business clients, you may have…
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