We’ve all seen it and we’ve all succumbed to the temptation of it. Even to the savviest and most sophisticated web surfers around, clickbait has an appeal that’s hard to resist. It taps right into the human psyche and tugs hard on our FOMO (fear of missing out). If you’re not quite sure what the…
Hosting a webinar is one of the most effective ways to communicate with your target audience and customers. If you aren’t using webinars yet in your business, you could be missing out on a lucrative opportunity to grow your reach, influence, and bottom line. Webinars provide a platform to leverage your expertise and build rapport…
Are you considering hiring a web design agency to redesign your website or to bring a new vision to life? If so, you may feel overwhelmed by the prospect of vetting a potential web design partner. Perhaps you’ve been disappointed in the past or this is all new to you. Either way, it’s not uncommon…
By now, we’ve all seen Facebook Live videos in our news feeds; and if you’re like many of our clients, you might be wondering how you can use this fun new feature in your small business marketing. Facebook Live allows you to broadcast video in real-time and connect with your audience, directly from your smartphone,…
If your business isn’t automating some of your marketing efforts, there’s a good chance you’re missing out on practical and powerful opportunities to better connect with your leads and customers and generate more revenue for your company. Marketing automation technology helps to free up time and enhance the efficacy of marketing activities by eliminating repetitive…
Have you ever considered advertising your small business on Twitter? Twitter advertising doesn’t get as much buzz as Facebook advertising, but it’s an option you may want to add to your marketing mix. Twitter has more than 310 million active monthly users, and its advertising platform provides powerful targeting capabilities that can get your business…
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