All posts by Sheila

Blueprint for a Killer Business Plan — Part 3: How You’re Going to Make Money

This third post in our blog series, “Blueprint for a Killer Business Plan,” (here are Part 1 and Part 2.) will help you write the part of your business plan that tells How You’re Going to Make Money. It defines what products or services you are selling and what marketing strategies you’ll be using. Continue reading

Blueprint for a Killer Business Plan — Part 2: Defining Who You Are

This second post in our blog series, “Blueprint for a Killer Business Plan,” (Here’s Part 1) will help you write the part of your business plan that tells the world Who You Are. Here we’re going to going to deliver the info you need to:

  • Refine your executive summary
  • Clarify your business description
  • Simplify your business positioning

Continue reading

Blueprint for a Killer Business Plan — Part 1: Before You Start

One thing that’s super important when starting any new business is to plan out your vision for it. To succeed and get financing, you must create a rock-solid business plan that clearly explains your goals and missions, including:

  • Who you are
  • What you are all about
  • And how you’re going to make money

We’re going to help you do just that with a new series of posts we’re calling “Blueprint for a Killer Business Plan.” This first post will help you better understand business plans. Before you even start writing one, we want to make sure you know what it’s all about.

Then over the next few months, we’re going to deliver a series of blogs with more of the steps and tips to make creating a killer business plan practically stress-free. Continue reading

Making a Name for Yourself — 8 Tips for a Better Identity

Whether you’re starting a new business or renaming your current one, it’s not easy to play the “name game,” where you discover the perfect name that has not already been used by another organization. The naming process is especially formidable, intimidating and frustrating when you think of all the descriptive and powerful names that have already been snatched up in the past few decades — think of the ocean of app and business names we all live afloat in these days!

Of course, you don’t want to make a mistake that could cost you in lost business or have a wishy-washy, non-descriptive brand identity. That means you should select a name that’s not too narrow in focus, not too generic, and not too suggestive of the wrong thing.

To help you avoid the mistakes, disappointment and stress on your naming journey, we want to offer these 8 tips to help you best meet your naming goals: Continue reading

How to Use Facebook Live to Get Personal While Going Public

facebook liveIt’s been just about a year since Facebook Live was born. Since its beginning, businesses all over the world have been cashing in on this fun new feature, which allows them to broadcast video in real-time and connect with their audience, directly from a smartphone, tablet, or a computer app—with just a few simple taps or clicks.

When your own small to medium-sized business joins the growing ranks of Facebook Live corporate users, like Chevrolet, Disney, Dunkin’ Donuts, and Target, your streaming video will show up live as your friends, clients or followers scroll, and the recording will save automatically to your news feed, to be viewed or shared later. Even Santa used Facebook Live last Christmas, so viewers could track his holiday journey, according to newswhip.com.

As an infinite number of words and images are vying for everyone’s online attention, Facebook Live video is winning with increased reach, visibility, and interaction in a fresh and exciting way.

Here are 6 ways to create, share and discover with Facebook Live using its proven and newest features: Continue reading

Drive Traffic to Your Webinar with These 9 Terrific Tips

webinarA free webinar is a proven and effective tool to generate leads, build credibility and authority, attract new business, give your brand a boost, retain customers, and educate your target market. Everyone knows how well webinars work. But, to come out ahead of the pack, you need to know how to promote your webinars and get the right people to sign up, attend and stay through to the end.

We all know that people will sign up for your webinars simply because they’re free. But when push comes to shove, those same peeps will schedule other commitments and bypass the actual free webinar. They may feel that your no-cost session is not all that important, will have information they don’t really want or need, or that if it’s “free” it has no real value.

Here are 9 tips to get people to sign up and really anticipate your memorable, interesting, and useful webinar. Continue reading

Turning Up the Volume on Digital Audio

digital audioWhen you’re thinking about online marketing, you should stop, look, and LISTEN! That’s because of the surge in digital audio as an online content marketing tool. Plus, digital audio is a medium that combines the effectiveness of radio with the added dimension of proprietary data. Additionally, digital audio gives people both control and access with the proliferation of streaming services, smart devices, IoT, WiFi, and 4G has given consumers unprecedented access to digital audio.

It used to be exclusively about visuals…the graphics, the colors, the fonts, the videos. People came to your site to look at the sights. The sounds weren’t as important. Just an afterthought. Continue reading