11 Tips to Immediately Make Your Blog Headlines More Powerful, Compelling
Want to draw lots of eyeballs to your blog post? Of course you do, but the post itself is the least important factor in attracting those readers initially.
Author: Solamar Team
A New Look For Lisa Sasevich
A little over a year ago, the Solamar design team began working on a really exciting project that we’ve been keeping under wraps, and a few weeks ago we finally got to reveal it to the world — a redesign of Lisa Sasevich’s website! If you don’t know who Lisa is, you really should. Often called…
The Myth of Simple Custom Design
Today, I’d like to address something that comes up in conversations with clients quite a bit — the myth of simple custom design. The proliferation of “get it done quick and cheap” web builders like Squarespace and design marketplaces like Fiverr have led to a growing public assumption that high-quality custom designs and “simple” websites…
Biz Support | Business Development | Content | Content Marketing | Copywriting | Email | Marketing Tips | Targeting | Writing
7 Tips for High-Power Personalization (Without Sounding Like a Stalker)
Marketing personalization is very, very important if you want your campaigns to succeed in 2017 and beyond. It shows how well you know your customers, enhances their experiences, and matches people to relevant content. A recent survey reveals that: Virtually all (96%) marketers agree that personalization advances customer relationships. Eighty-eight percent say they’ve realized a…
Social Media Image Sizes — A 2017 Guide
A year has rolled around since we last checked in with social media image dimensions, and some things have changed, so it’s time to update our handy-dandy guide for 2017! If you are in any way engaged with social media, then you’ve probably had to create images to use when promoting or sharing things with…
How Often Should You Refresh Your Brand?
Clients often come to us when they want to refresh their brand. Whether overhauling your brand or giving it a tweak, keeping your brand updated is something you should consider doing regularly. It’s important to make sure your brand remains fresh, relevant, and aligned with how you currently want your company to be perceived by…
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