All posts by Solamar Team

A New Look For Lisa Sasevich

A little over a year ago, the Solamar design team began working on a really exciting project that we’ve been keeping under wraps, and a few weeks ago we finally got to reveal it to the world — a redesign of Lisa Sasevich’s website!

If you don’t know who Lisa is, you really should. Often called “The Queen of Sales Conversion”, Lisa has helped over 15,000 clients from over 130 countries in the course of her amazing career, and was named one of Inc. Magazine’s fastest-growing privately held companies for two years in a row.

It was a real honor for the peeps here at Solamar to undertake such an important design project for such an illustrious client, and we’re super-psyched for what a modern web presence is going to do for her, her biz and the many, many people she helps on a daily basis.

How did we approach this incredible project? Stick around, and we’ll walk you through it. Continue reading

The Myth of Simple Custom Design

Today, I’d like to address something that comes up in conversations with clients quite a bit — the myth of simple custom design. The proliferation of “get it done quick and cheap” web builders like Squarespace and design marketplaces like Fiverr have led to a growing public assumption that high-quality custom designs and “simple” websites can be had for a pittance. This is just not the case.

Think about buying a custom website or design like buying a one-of-a-kind dress from a fashion designer, custom-made to fit your figure. You wouldn’t go with whomever could provide you with the cheapest dress, ask for it to be completed hastily or farm it out to a tailor who is too far away to take your measurements. The same is true of custom design and site development!

So let’s break it down and look at some specific reasons why you shouldn’t use your bottom line as your guiding light when making decisions about custom design. Continue reading

7 Tips for High-Power Personalization (Without Sounding Like a Stalker)

personalizationMarketing personalization is very, very important if you want your campaigns to succeed in 2017 and beyond. It shows how well you know your customers, enhances their experiences, and matches people to relevant content. A recent survey reveals that:

  • Virtually all (96%) marketers agree that personalization advances customer relationships. Eighty-eight percent say they’ve realized a measurable lift in business results from their personalization campaigns.
  • Currently one in three marketers (33%) relies on machine-learning personalization; that is, using algorithms and predictive analytics to dynamically present recommendations and experiences at the individual “one-to-one” level.
  • Marketers are using personalization in email campaigns (72%), as well as on their company’s website (57%), mobile site (28%), web app (20%) and mobile app (18%).

Continue reading

Social Media Image Sizes — A 2017 Guide

social mediaA year has rolled around since we last checked in with social media image dimensions, and some things have changed, so it’s time to update our handy-dandy guide for 2017!

If you are in any way engaged with social media, then you’ve probably had to create images to use when promoting or sharing things with your community. The problem is, social networks are constantly changing the recommended specs for images, and different uses for images often require different dimensions (the height and width of the image).

That’s why we’ve created this handy guide to creating social media images for a number of the most popular networks out there, and we will endeavor to make sure that it stays up-to-date as things inevitably change. Let’s begin! Continue reading

How Often Should You Refresh Your Brand?

brand refreshClients often come to us when they want to refresh their brand. Whether overhauling your brand or giving it a tweak, keeping your brand updated is something you should consider doing regularly. It’s important to make sure your brand remains fresh, relevant, and aligned with how you currently want your company to be perceived by customers.

Don’t get me wrong, changing your brand dramatically too often can actually hurt your business. When you create a strong brand identity, it makes your business memorable, builds loyalty and trust, and conveys stability. Continue reading

Button Up Your Website’s Social Media Sharing

social media sharingThe amount of time the average human being spends on social media is increasing year-to-year, up in 2016 to one-third of all time online spent interacting with social networks of one kind or another, according to a report on Global Web Index.

It’s no wonder, then, that the importance of making it easy to share your products or content is also at an all-time high. But doing so isn’t as simple as posting links to Facebook and Twitter, it requires a much deeper integration with your website’s social media if you hope to squeeze the maximum value from what you produce.

Stick around, and we’ll go through some of the best ways to accomplish this integration so that your visitors can share everything you have as easily as possible. Continue reading

3 Tips For Avoiding Burnout

man-93951_640Let’s face it, the life of an entrepreneur is not an easy one. Rest always ends up taking a back seat to the endless stream of problem-solving, brain-storming and good ol’-fashioned nose-grinding. But we are only human, and even the most robust of us will eventually crumble if deprived of moments of quietude and release.

That’s why, no matter how busy you might be, no matter how pressing the weight of your responsibilities, it is important to make time for yourself throughout your work-life to break away from it all, to find your relax. If you don’t, you’ll soon burn out.

Burnout is one of those buzz-words that has lost a little of it’s meaning through overuse, but as we define it, it’s more than simply being tired or stressed. Burnout is a combination of physical, mental and emotional exhaustion that builds up over time, and is much harder to bounce back from than simple tiredness. You can’t cure burnout with a cup of coffee, it’s too insidious for that. But you can cure it, over time, if you’re willing to slow down just a little and do some thinking in advance about how you work and what your body and brain need. Stay tuned, and we’ll drop a few helpful hints on you! Continue reading