More and more keywords are becoming less and less profitable these days. That’s because 61.8 percent of search results in Google are now zero-search results, according to data from Jumpshot. Plus, Google’s always tinkering around with SEO. So, what do you do?
Now that you have learned about the Beginner’s Guide to Instagram for Business as well as the versatility of Instagram Stories, we are here to conclude this social media post trilogy with an in-depth look into the world of Instagram Ads.
Marketing guru Seth Godin has lambasted the idea of interruption marketing (an older, pre-social media approach to marketing) many times in the past. In one particular instance, he stated: “marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.”
Though social media marketing has gone through many iterations in the last decade and is by no means completely perfect by this point, one key part of the approach is to make any ads that you put out there seem as natural an addition as possible to your targeted audience’s news feed, timeline, etc. With demographics pertaining to gender, age, location, occupation, likes, interests and more, Instagram Ads allow you to create messages and content that your audience already have a predilection for. Read on to see why we think Instagram Ads would make an effective addition to your company’s social media and overall marketing strategy.
Google+ (Google Plus) is officially dead. It died on April 2, 2019, three months earlier than its originally scheduled shutdown. You deserve to know why this epic failure happened, how it affects you and your business, and what actions you should take that might protect your Google+ data. Continue reading
There’s been explosive growth to podcast listeners over the past few years, and the popularity of podcasts is continuing to rise. To say that podcasts are “having a moment” would be an understatement, according to industry research data.
- According to an Edison Research study, an estimated 67 million people listened in 2017, roughly 25% of the U.S. population over age 12, up 45% from 2015, and up 180% from 2009.
- eMarketer forecasts that by 2022, 83.8 million people in the US will listen to at least one podcast per month, up from 73.0 million people in 2018.
Podcasting was once regarded as a self-indulgent hobby for individuals who liked to listen to the sound of their own voice. But in the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic. Like blogs and social media, podcasts are an easy and effective way for people just like you to share their thoughts with the world, with the episodic audio series continuing to gain traction with listeners seeking both entertainment value and educational dialogue.
According to Entrepreneur, some experts have gone so far as to deem podcasting “the next marketing frontier.”
“Storytelling’ has been a key buzzword of the marketing world for decades (see the philosophy espoused by Don Draper in AMC’s Mad Men), but the digital realm especially has taken this concept to new heights.
Before you even introduce your product or service, your audience of potential customers want to be captivated and intrigued. Given that we see anywhere from 4,000 to 10,000 advertisements per day on a variety of platforms (print, billboard, television, internet and smartphone apps), the ads that capture our attention are the ones that truly stand out and act as a natural complement to the content with which we already love to engage.
In August 2016, Instagram launched the Stories component of its photo and video-sharing app. Admittedly copied from Snapchat’s enormously popular Stories feature, Instagram Stories allow users to post full-screen vertical images/videos that disappear within 24 hours. However, while users’ normal posts can be easily lost in the timeline, the Stories feature is located at the top of the home screen, allows for a seamless scrolling with posts often appearing in chronological order and alerts users to any time a profile they follow has posted a story.
According to Instagram, over 500 million accounts use Stories every day whether posting or just scrolling through and that “one-third of the most viewed stories come from businesses, and one in five stories gets a direct message from its viewers.” If you want to truly up your company’s Instagram strategy, read on to discover FIVE ways to best use Instagram Stories.
It’s no secret that artificial intelligence (AI) has become an integral part of our everyday lives. No longer just the stuff of science fiction, a recent episode on CBS’s 60 Minutes was devoted to this topic. “The Oracle of AI,” Kai-Fu Lee, said that he believes, “…it’s going to change the world more than anything in the history of mankind. More than electricity.”
Own an iPhone X? Its facial recognition system is powered by AI. Ever been redirected by Google Maps or Waze because of an accident or construction ahead? Ever used Spotify’s voice interface to make your personalized music selections? You guessed it: AI. These are just a few small examples. Forbes tells us, “By one estimate, AI contributed a whopping $2 trillion to global GDP last year.” By 2030, it could be as much as $15.7 trillion, “making it the biggest commercial opportunity in today’s fast changing economy” (more than the combined output of China and India), according to a recent report by PwC.
You know what to do when your energy is fading. You drink some coffee, take a power nap, or work out. But, what do you do when it’s your business brand that’s losing its former oomph and its power is fading?
The answer: It’s time for a brand refresh. Alas, that’ll take more than some exercise or a little caffeine. That’s why we’re giving you some hints on how energize your tired brand. Continue reading