The 6 Best Free Social Media Management Tools

Despite the fact the Facebook seems to be imploding in slow-motion, social media is still as important as ever when it comes to marketing your business. However, as the number of networks we need to engage with keeps growing, managing our social media is an increasingly cumbersome and time-consuming task.

If you are still engaging with each of the networks you utilize by going to their sites individually, then there is no doubt that you are hemorrhaging time that could be spent to much better effect elsewhere. So, what’s a frazzled business owner to do?

Use a social media management tool, that’s what! While there are tons of options available out there, we’ll be focusing on platforms that offer free options here, so that you can get in on the social media management ground floor without having to make a financial commitment. If you find that you are outpacing what the free plans offer, then most of these services offer paid options that increase functionality.

So let’s get to it! Here are the six free social media management tools you should check out in this crazy ol’ year of 2018. Continue reading

6 Simple Tips to Get Paid Faster

Cash flow is one of the biggest challenges every small business owner faces. Even when business is good, your bank account balance may be telling a different story. So, if you have plenty of work and you’re keeping your expenses in check, why are you having trouble making payroll? One culprit could be the dreaded “check is in the mail” problem–to put it simply, you’re not getting paid fast enough.

Here are 6 tips to get paid faster: Continue reading

Blueprint for a Killer Business Plan — Part 1: Before You Start

One thing that’s super important when starting any new business is to plan out your vision for it. To succeed and get financing, you must create a rock-solid business plan that clearly explains your goals and missions, including:

  • Who you are
  • What you are all about
  • And how you’re going to make money

We’re going to help you do just that with a new series of posts we’re calling “Blueprint for a Killer Business Plan.” This first post will help you better understand business plans. Before you even start writing one, we want to make sure you know what it’s all about.

Then over the next few months, we’re going to deliver a series of blogs with more of the steps and tips to make creating a killer business plan practically stress-free. Continue reading

Gutenberg Incoming — What You Need to Know

Here at Solamar, we build our sites with WordPress. There are tons of reasons we choose WordPress over other systems, many of which we’ve talked about before. It’s free, it’s got a robust community and is easy for our clients to use.

That last point is of particular importance, because WordPress is about to undergo a major change to its editor, all in the name of making it easier for the end-user to create.

I’m talking about Gutenberg, the code name for a brand new editor that will be debuting when WordPress 5.0 releases. Gutenberg has been in the works for a while now, and while it’s not quite finished yet, it’ll soon become the default editing experience for any WordPress site using 5.0 or later. Continue reading

How to Pick the Best Service for Your Email Marketing

So, you’ve decided to start using email marketing in your business or you want to step up your email marketing game. Smart move! Maybe you’ve heard that email marketing has the highest ROI of any marketing channel – generating $38-40+ in revenue for every dollar spent. Perhaps you’ve heard all the buzz about list building, lead nurturing, and marketing funnels and you want to truly tap into the power of what modern email marketing can do for your business.

Whether you’re looking to start sending a simple well-crafted newsletter or drive sales from complex automated campaigns, first you’ll need to know how to select the best email service provider (ESP) to get the job done.

An email service provider is a company that offers a web-based platform to send bulk emails or campaigns. ESPs have become increasingly sophisticated over the years and they continue to evolve into feature-rich tools that enable marketers to send and track highly-targeted campaigns using segmentation and automation. Your ESP should help you carry out your email marketing strategy by allowing you to send the most relevant messages to the right contacts at the ideal times to nurture relationships and drive sales. Continue reading

Making a Name for Yourself — 8 Tips for a Better Identity

Whether you’re starting a new business or renaming your current one, it’s not easy to play the “name game,” where you discover the perfect name that has not already been used by another organization. The naming process is especially formidable, intimidating and frustrating when you think of all the descriptive and powerful names that have already been snatched up in the past few decades — think of the ocean of app and business names we all live afloat in these days!

Of course, you don’t want to make a mistake that could cost you in lost business or have a wishy-washy, non-descriptive brand identity. That means you should select a name that’s not too narrow in focus, not too generic, and not too suggestive of the wrong thing.

To help you avoid the mistakes, disappointment and stress on your naming journey, we want to offer these 8 tips to help you best meet your naming goals: Continue reading

The Return of the Blog and Some Sad News

Hello, lovely Solamar blog readers, Sam George here. For those who don’t know me, I’ve been your friendly blog author here since 2013, and have written everything we’ve posted since June of 2017. As many of you may have noticed, I’ve been absent for the last few months. I promise I still love you, and we have big plans for this blog moving forward, so stay tuned for that! But first, we need to have a sad moment. Continue reading