You’re already creating great blog content as part of your content marketing strategy, but are you also effectively marketing that content?
If you’re putting in the effort to produce top-quality blog posts, don’t forget to also put a top-notch plan in place to ensure people actually see your posts. Although optimizing your blog content for search engines is an effective way to boost your website’s organic search traffic, you’re setting yourself up for disappointment if you rely solely on an organic “if you build it, they will come” approach to content marketing.
After you publish a blog post, video, or other piece of useful content, the next step is to launch a strategic content distribution plan. Your content distribution plan can simply be a checklist or template that outlines all of the additional activities you will do to share your content on various marketing channels available to you.
So, first you’ll want to make a list of all of the ways you can get your blog in front of your target audience and broader networks. Then, develop a simple framework that you can reference and follow each time you publish new content.
Examples of channels to cover in your blog content distribution plan include: Continue reading
At the end of the day, when we come to the internet for something, it’s usually information. The latest price of the device you’ve been lusting after. The phone number of the restaurant you’d like to make reservations at. The name of the historical figure you’ve forgotten. We live in a world where almost every piece of info we could want is available to us, if only we can find it.
We have search engines to help us with the initial plunge, but once someone’s landed on a site, the next crucial element in information delivery is the menu. Which is why it’s surprising that web site navigation often gets ignored or glossed over in favor of more “exciting” design elements.
But ignoring the effectiveness and clarity of your menu can have dire effects on your site’s ability to deliver anything of use to the people who visit it. So don’t! Instead, follow these handy tips on making your site’s menu marvelous. Continue reading
I recently read that the average human attention span in the 21st century has fallen to just eight seconds—shorter than that of a goldfish. (That’s probably the same or less than a gnat!) “What’s more, 59% of people share articles on Twitter without even reading them, and more than half of all page views are under a minute in length,” a recent Hubspot post tells us.
If you’re a content-creator like I am, those shorter-than-short attention spans mean we have to change our thinking about content accordingly. “No matter how old school you are when it comes to writing, it’s time to accept that short and relevant is often the new reality,” according to another recent post.
So, what do you do to keep their attention and engage your audience long enough to get them to react and take action? Here are a few strategies for confronting the attention span issues, without sacrificing quality content. Continue reading
If you’ve been in business for any length of time, you’re good at what you do. So you have a long line of satisfied, happy clients that you’ve made a positive impression on by delivering excellent service or quality products. But have you considered that many of those customers would also be happy to help you with your marketing?
Your existing customer base is one of the most valuable marketing resources available to you; but if you’re like most business owners, you’re allowing this resource to go largely untapped.
Sure, you may get some occasional referrals. In fact, word-of-mouth marketing may have been the key to your success so far. But, chances are, you’re not taking full advantage of your customers as a marketing resource. Continue reading
If you’re a photographer, then you already know you need a great web gallery. Even if you’re not, you might find yourself in need of a great way to showcase some photos, whether they be product shots, event documentation or slick headshots.
But how do you make a web gallery that works smoothly, provides a great user experience and shows your pics off in style? Stay tuned and we’ll walk through the do’s and dont’s of modern web gallery design. Continue reading
“Over the past few years, use of hashtags has expanded beyond Twitter to bloggers and to other social media sites, as well, including Facebook, Instagram, Google+, Pinterest, LinkedIn, and Vine,” as we wrote in a post a few years ago. (Check out the same post to learn more.)
A #hashtag is a type of label used on social media which makes it easier to find messages or photos with a specific theme or topic. Having started on Twitter in 2007 and spreading over the past decade to a host of social media channels, the # prefix before a subject makes it easier for people to find posts on that topic. Hashtag are actually quite useful—they connect you to vast and varied communities you would otherwise never have discovered. Continue reading
Clients often come to us when they want to refresh their brand. Whether overhauling your brand or giving it a tweak, keeping your brand updated is something you should consider doing regularly. It’s important to make sure your brand remains fresh, relevant, and aligned with how you currently want your company to be perceived by customers.
Don’t get me wrong, changing your brand dramatically too often can actually hurt your business. When you create a strong brand identity, it makes your business memorable, builds loyalty and trust, and conveys stability. Continue reading