Making a Name for Yourself — 8 Tips for a Better Identity

Whether you’re starting a new business or renaming your current one, it’s not easy to play the “name game,” where you discover the perfect name that has not already been used by another organization. The naming process is especially formidable, intimidating and frustrating when you think of all the descriptive and powerful names that have already been snatched up in the past few decades — think of the ocean of app and business names we all live afloat in these days!

Of course, you don’t want to make a mistake that could cost you in lost business or have a wishy-washy, non-descriptive brand identity. That means you should select a name that’s not too narrow in focus, not too generic, and not too suggestive of the wrong thing.

To help you avoid the mistakes, disappointment and stress on your naming journey, we want to offer these 8 tips to help you best meet your naming goals: Continue reading

The Return of the Blog and Some Sad News

Hello, lovely Solamar blog readers, Sam George here. For those who don’t know me, I’ve been your friendly blog author here since 2013, and have written everything we’ve posted since June of 2017. As many of you may have noticed, I’ve been absent for the last few months. I promise I still love you, and we have big plans for this blog moving forward, so stay tuned for that! But first, we need to have a sad moment. Continue reading

Building A Boutique WordPress Admin Experience

When you decide to pull the trigger on a new website design, you’re often heavily, if not exclusively, focused on how it’s going to look and behave on the front-end. You’re assured by your chosen design agency that they use a world-class content management system (CMS), which will give you a smooth back-end admin experience. Cool, you think, I’m set. And, in some cases, you’d be right.

Here at Solamar, we use the WordPress CMS for all of our sites and for good reason. It is about as easy for clients to use as it gets. But that doesn’t mean that it’s perfect out of the box. It will handle all of your basic CMS tasks just fine, but it’s only as good as the theme you lay on top of it, and you can make that theme as more or less customizable as you like.

A website should be able to grow and adapt with you, and that means the more updatable and alterable the theme is after it is delivered to the client, the better (without overdoing it). For instance, your new site has a beautiful large hero image across the top of the home page, but a year in you decide to switch your brand up and need to change it. If it’s hard-coded into theme, you’re out of luck unless you know how to code or want to purchase more time from your agency. It would be much better if a custom interface was created that allowed you to use the built-in WordPress media library to swap out the image yourself.

In order to design and build sites with admin interfaces that are just as tailored to the client as the front-end design is, here are a few things we do. Continue reading

5 Tips For Brands Navigating the New Facebook News Feed

About a month ago, Mark Zuckerberg made a big splash with his announcement that Facebook would be making major changes to the algorithm governing what shows up in your news feed, with the goal being to “encourage meaningful interactions between people” but an unfortunate side effect that “you’ll see less public content like posts from businesses, brands, and media.”

Zuckerberg says that these changes are necessary because of Facebook’s “responsibility to make sure [their] services aren’t just fun to use, but also good for people’s well-being.” While that’s a noble sentiment, the imminent changes sent those of us in business and media scrambling to figure out what these changes are going to mean for us, and how we are going to adapt.

If you find yourself in a similar situation, stick around and we’ll walk through some of the things you can do to make sure that your time on Facebook is still, in the words of Zuckerberg, “time well spent.” Continue reading

5 Guidelines to Increase Commenting on Your WordPress Site

You’ve a blog, I’ve a blog, everybody has a blog. But not everybody has a healthy community of commenters contributing to their blog. In fact, getting people to comment on the content you create is one of the hardest things in the web world to accomplish. If you’re a new blog, or haven’t reached a critical mass of readership yet, then this is understandable. But if you have a lot of people looking at your content and none of them have anything to say about it, then chances are your comment section needs some extra love to help draw those reticent readers out.

If that sounds like you, and you’d like to do something about it, then stay tuned and we’ll go through a bunch of things you can do to start the conversation moving. Continue reading

What Meltdown and Spectre Mean For You

If you’ve been paying attention to the news over the last week or so, you’ve probably noticed a lot of hoopla about two new security vulnerabilities that affect almost every computer on the planet. Terrifyingly named Meltdown and Spectre, the two affect every processor chip made since 1995. That means your phone, the server your website lives on, the cloud computers you use to store your data, the old laptop you’re using for a media server, they are all affected.

Since these vulnerabilities involve hardware issues and not software ones, the solution has been much more difficult to implement and large swaths of the tech community have been secretly involved in trying to come up with patches over the last few months since Google researchers (and others) first privately disclosed them.

But solutions have been created, and many of them are beginning to roll out this week. So what does this mean for you? Stick around and we’ll go through it. Continue reading