How to Pump Energy into a Tired Brand

You know what to do when your energy is fading. You drink some coffee, take a power nap, or work out. But, what do you do when it’s your business brand that’s losing its former oomph and its power is fading?

The answer: It’s time for a brand refresh. Alas, that’ll take more than some exercise or a little caffeine. That’s why we’re giving you some hints on how energize your tired brand. Continue reading

A Beginner’s Guide to Instagram for Business

As a business owner diving into the realm of digital and social media marketing, you may have just gotten comfortable with posting on Facebook or Twitter. However, as marketing trends evolve once again, you and your team can now add a bevy of tools to your disposal.

While you may be tempted to try everything and see what sticks, you’ll probably want to start with adding one new platform to your content strategy at a time instead, and we’ve got a great suggestion for you!

Recently alluded to and memorialized in a Taco Bell commercial involving “sunset heart hands,” Instagram provides an organic, in-the-moment approach to content creation and sharing that includes pictures, videos, hashtags and much more.

Read on to discover some Instagram basics as well as two features that can help you take your company’s marketing game to a completely new level.

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Exciting Email Marketing Trends for 2019 and Beyond

Fellow email marketers, hold on to your inboxes! As email turns 41 years old this year, it’s our chance to reboot our email programs and refocus our efforts on 21st century innovation and speed to keep pace with increasingly demanding customers. That’s why it’s so important to know the newest trends and what’s reaching the tipping point in email marketing this year.

“In 2019, we can expect consumer expectations for quality content to increase—it’s become an annual tradition,” according to MarketingLand. “Marketers will need to leverage new technologies and disciplines to continue to push the boundaries. Email programs will become even more personalized and more interactive, and as a result, more effective at driving revenue and brand loyalty.”

Here are our eleven electrifying email trends for 2019…

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Avoid SEO Issues With These 5 Design Tips

When most people think about their site’s search engine optimization (SEO), they’re thinking about their copy, content, keywords, metadata and tags. In other words…words.

This is completely understandable! Using the correct language and terms in the right places is a huge factor in making sure your site is optimized properly. But that doesn’t mean that the design of your site doesn’t play an important role as well.

All the massaged copy in the world, peppered with the best, most relevant keywords you can come up with, will inevitably be hampered if your site is designed without SEO in mind.

Here, then, are 5 design tips for making your SEO even better.

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Email Marketing Automation for Beginners

Small business email marketing has come a long way in recent years. As email service providers (ESPs) continue to expand their features, small businesses are gaining access to functionality formerly only available to enterprise-level marketers. With automation, email marketing is an old dog up to some relatively new and exciting tricks that you could be tapping into without breaking the bank.   Continue reading

Nine Tips to Keep Your Marketing Garden-Fresh

You know the delightful feeling of biting into a tomato you just picked off the vine. The aroma is like no store-bought produce. You savor the deliciousness as you lick the juicy goodness off your face and fingertips. Now, imagine how you could super-charge your garden-variety marketing when you make it garden-fresh and appealing to your customers.

Keeping your brand marketing relevant in a rapidly changing world sounds like a thankless task. But, it’s a whole lot easier when you follow our “Nine Garden-Fresh Marketing” tips. Continue reading

Blueprint for a Killer Business Plan — Part 4: How You’ll Run Your Business

This fourth (and final) post in our blog series, “Blueprint for a Killer Business Plan,” (see Part 1, Part 2 and Part 3) will fill in the specifics on what to include in the parts of your business plan that go into operations, financials and management. These “nuts-and-bolts” details demonstrate that you clearly understand the bottom line practices, the processes, and the overall administration of How You’ll Run Your Business profitably and logically.

While this may be the most important part of your plan, it is often the hardest part to write or even think about, especially for non-numbers types. But as the old saying goes, “The devil is in the details.” So, you’ve got to buckle down and get this right if you ever want to have a successful business. Continue reading