Email Marketing Automation for Beginners

Small business email marketing has come a long way in recent years. As email service providers (ESPs) continue to expand their features, small businesses are gaining access to functionality formerly only available to enterprise-level marketers. With automation, email marketing is an old dog up to some relatively new and exciting tricks that you could be tapping into without breaking the bank.   Continue reading

Nine Tips to Keep Your Marketing Garden-Fresh

You know the delightful feeling of biting into a tomato you just picked off the vine. The aroma is like no store-bought produce. You savor the deliciousness as you lick the juicy goodness off your face and fingertips. Now, imagine how you could super-charge your garden-variety marketing when you make it garden-fresh and appealing to your customers.

Keeping your brand marketing relevant in a rapidly changing world sounds like a thankless task. But, it’s a whole lot easier when you follow our “Nine Garden-Fresh Marketing” tips. Continue reading

Blueprint for a Killer Business Plan — Part 4: How You’ll Run Your Business

This fourth (and final) post in our blog series, “Blueprint for a Killer Business Plan,” (see Part 1, Part 2 and Part 3) will fill in the specifics on what to include in the parts of your business plan that go into operations, financials and management. These “nuts-and-bolts” details demonstrate that you clearly understand the bottom line practices, the processes, and the overall administration of How You’ll Run Your Business profitably and logically.

While this may be the most important part of your plan, it is often the hardest part to write or even think about, especially for non-numbers types. But as the old saying goes, “The devil is in the details.” So, you’ve got to buckle down and get this right if you ever want to have a successful business. Continue reading

Blueprint for a Killer Business Plan — Part 3: How You’re Going to Make Money

This third post in our blog series, “Blueprint for a Killer Business Plan,” (here are Part 1 and Part 2.) will help you write the part of your business plan that tells How You’re Going to Make Money. It defines what products or services you are selling and what marketing strategies you’ll be using. Continue reading

PHP 7.2, WordPress and You

Right on the heels of the Gutenberg update, WordPress users are facing another technology update that will require a little attention.

This time around, we’re facing an update to PHP, one of the core programming languages that WordPress is built upon. This update will affect WordPress users globally, and so everyone with a WordPress site will need to make sure that they evaluate their setup to make sure everything is hunky-dory.

Don’t worry! I know this sounds like I’m about to jump of the techno-babble cliff and bore you all to death, but I promise I’ll keep this understandable. So stay tuned, and we’ll go through what PHP is, why it’s updating, and what needs to be done about it. Continue reading

Blueprint for a Killer Business Plan — Part 2: Defining Who You Are

This second post in our blog series, “Blueprint for a Killer Business Plan,” (Here’s Part 1) will help you write the part of your business plan that tells the world Who You Are. Here we’re going to going to deliver the info you need to:

  • Refine your executive summary
  • Clarify your business description
  • Simplify your business positioning

Continue reading

The 6 Best Free Social Media Management Tools

Despite the fact the Facebook seems to be imploding in slow-motion, social media is still as important as ever when it comes to marketing your business. However, as the number of networks we need to engage with keeps growing, managing our social media is an increasingly cumbersome and time-consuming task.

If you are still engaging with each of the networks you utilize by going to their sites individually, then there is no doubt that you are hemorrhaging time that could be spent to much better effect elsewhere. So, what’s a frazzled business owner to do?

Use a social media management tool, that’s what! While there are tons of options available out there, we’ll be focusing on platforms that offer free options here, so that you can get in on the social media management ground floor without having to make a financial commitment. If you find that you are outpacing what the free plans offer, then most of these services offer paid options that increase functionality.

So let’s get to it! Here are the six free social media management tools you should check out in this crazy ol’ year of 2018. Continue reading