There’s been explosive growth to podcast listeners over the past few years, and the popularity of podcasts is continuing to rise. To say that podcasts are “having a moment” would be an understatement, according to industry research data. According to an Edison Research study, an estimated 67 million people listened in 2017, roughly 25% of…
“Storytelling’ has been a key buzzword of the marketing world for decades (see the philosophy espoused by Don Draper in AMC’s Mad Men), but the digital realm especially has taken this concept to new heights. Before you even introduce your product or service, your audience of potential customers want to be captivated and intrigued. Given…
It’s no secret that artificial intelligence (AI) has become an integral part of our everyday lives. No longer just the stuff of science fiction, a recent episode on CBS’s 60 Minutes was devoted to this topic. “The Oracle of AI,” Kai-Fu Lee, said that he believes, “…it’s going to change the world more than anything…
You know what to do when your energy is fading. You drink some coffee, take a power nap, or work out. But, what do you do when it’s your business brand that’s losing its former oomph and its power is fading? The answer: It’s time for a brand refresh. Alas, that’ll take more than some…
As a business owner diving into the realm of digital and social media marketing, you may have just gotten comfortable with posting on Facebook or Twitter. However, as marketing trends evolve once again, you and your team can now add a bevy of tools to your disposal. While you may be tempted to try everything…
Fellow email marketers, hold on to your inboxes! As email turns 41 years old this year, it’s our chance to reboot our email programs and refocus our efforts on 21st century innovation and speed to keep pace with increasingly demanding customers. That’s why it’s so important to know the newest trends and what’s reaching the…
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