If your business isn’t automating some of your marketing efforts, there’s a good chance you’re missing out on practical and powerful opportunities to better connect with your leads and customers and generate more revenue for your company.
Marketing automation technology helps to free up time and enhance the efficacy of marketing activities by eliminating repetitive tasks and leveraging data to your advantage. You can put software to work for you in smart ways to boost the results of everything you do to promote your business.
If you’re willing to invest in robust tools, such as Infusionsoft, marketing automation technology offers even more sophisticated options than what I’ll cover here. However, with recent innovations within simple and affordable tools, such as MailChimp, these suggestions are too easy and accessible for any small business owner to overlook.
Here are 5 marketing automation tips any business can use: Continue reading
When a potential customer lands on your website, what do you want that person to do? Of course you want them to be interested in your product or service, but then you should want them to take a particular action.
The action they take — signing up for a freebie, making a purchase, filling out a contact form, etc. — is called a conversion. Sometimes a prospect goes through a series of conversions before becoming an actual customer.
Your goal is to get some of your website visitors to buy from you, either immediately or after nurturing the relationship. And if you’re smart about your marketing, you’ll set up a process to strategically move the right visitors through the steps necessary to become customers. This series of actions and conversions are what make up a marketing funnel. Continue reading
Before you can cash in on the benefits of an autoresponder series, you have to understand what it is. Wikipedia defines autoresponder (yes, it’s one word in lower case) as, “…a computer program that automatically answers email sent to it.” Wikipedia goes on to say that, ” Autoresponders are often used as email marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals…Autoresponders are also incorporated into electronic mailing list software, to confirm subscriptions, un-subscriptions, posts, and other list activities.”
You’re probably saying, “So, big deal! Why should I even think about autoresponders? They sound too hard to bother with.”
Truth is that creating an effective AR series is a VERY BIG DEAL…one that can help your business succeed.
HubSpot says that AR emails are great marketing tools, “…that can be used as thank-you notes, registration confirmations for events, and as referrals to complimentary resources and archived materials.” And that’s only the beginning of all the ways they can help build business.
Email marketing using autoresponders is one of the most effective online marketing tactics. According to Hubpages, there are many distinctive benefits you can take to the bank. For example, AR emails can: Continue reading