Category Archives: Biz Support

How to Plan a Successful First Online Launch

online launchIf you’re like many clients who come to us, you’ve got a great idea for a program, course or product and you want to launch it online. You’ve seen many other entrepreneurs launch their thing, you’ve heard countless success stories, and launching looks like your ticket to finally making big bucks online without trading hours for dollars around the clock.

The good news is, of course it is possible to have successful launches and create a successful online business. We’ve had the opportunity to support many clients with thriving online businesses at Solamar. But it isn’t as simple as it appears from the outside looking in and there are many misconceptions about what it takes to actually pull off a successful launch.

There’s a lot going on behind the scenes, so I’m going to pull back the curtain a bit to provide some helpful insights for planning your first online launch. Continue reading

How to Use Facebook Live to Get Personal While Going Public

facebook liveIt’s been just about a year since Facebook Live was born. Since its beginning, businesses all over the world have been cashing in on this fun new feature, which allows them to broadcast video in real-time and connect with their audience, directly from a smartphone, tablet, or a computer app—with just a few simple taps or clicks.

When your own small to medium-sized business joins the growing ranks of Facebook Live corporate users, like Chevrolet, Disney, Dunkin’ Donuts, and Target, your streaming video will show up live as your friends, clients or followers scroll, and the recording will save automatically to your news feed, to be viewed or shared later. Even Santa used Facebook Live last Christmas, so viewers could track his holiday journey, according to newswhip.com.

As an infinite number of words and images are vying for everyone’s online attention, Facebook Live video is winning with increased reach, visibility, and interaction in a fresh and exciting way.

Here are 6 ways to create, share and discover with Facebook Live using its proven and newest features: Continue reading

Drive Traffic to Your Webinar with These 9 Terrific Tips

webinarA free webinar is a proven and effective tool to generate leads, build credibility and authority, attract new business, give your brand a boost, retain customers, and educate your target market. Everyone knows how well webinars work. But, to come out ahead of the pack, you need to know how to promote your webinars and get the right people to sign up, attend and stay through to the end.

We all know that people will sign up for your webinars simply because they’re free. But when push comes to shove, those same peeps will schedule other commitments and bypass the actual free webinar. They may feel that your no-cost session is not all that important, will have information they don’t really want or need, or that if it’s “free” it has no real value.

Here are 9 tips to get people to sign up and really anticipate your memorable, interesting, and useful webinar. Continue reading

7 Tips for High-Power Personalization (Without Sounding Like a Stalker)

personalizationMarketing personalization is very, very important if you want your campaigns to succeed in 2017 and beyond. It shows how well you know your customers, enhances their experiences, and matches people to relevant content. A recent survey reveals that:

  • Virtually all (96%) marketers agree that personalization advances customer relationships. Eighty-eight percent say they’ve realized a measurable lift in business results from their personalization campaigns.
  • Currently one in three marketers (33%) relies on machine-learning personalization; that is, using algorithms and predictive analytics to dynamically present recommendations and experiences at the individual “one-to-one” level.
  • Marketers are using personalization in email campaigns (72%), as well as on their company’s website (57%), mobile site (28%), web app (20%) and mobile app (18%).

Continue reading

Turning Up the Volume on Digital Audio

digital audioWhen you’re thinking about online marketing, you should stop, look, and LISTEN! That’s because of the surge in digital audio as an online content marketing tool. Plus, digital audio is a medium that combines the effectiveness of radio with the added dimension of proprietary data. Additionally, digital audio gives people both control and access with the proliferation of streaming services, smart devices, IoT, WiFi, and 4G has given consumers unprecedented access to digital audio.

It used to be exclusively about visuals…the graphics, the colors, the fonts, the videos. People came to your site to look at the sights. The sounds weren’t as important. Just an afterthought. Continue reading

How to Fix Your Bounce Rate (Hint: It Has Nothing to Do With a Rubber Ball!)

bounce rateWhen you’re not talking about marketing, “bounce” brings back memories of a lot of fun things you did as a kid—jumping around in an inflatable bounce house or playing a game of jacks or dribbling a basketball or tossing a small pink ball against a wall. But “bounce rate” is a whole lot less fun and a lot more confusing when it comes to website analytics.

What is website bounce rate…what’s good and what’s not?

Okay, let’s get this out of the way. Bounce rate is the percentage of single page visits (or web sessions). It’s the number of visits in which a person leaves your website from the landing page without browsing any further. If you  want to know what your bounce rate is, Google analytics calculates and reports the bounce rate of a web page and bounce rate of a website. Continue reading

Upselling and Cross-Selling For Happiness and Profit

upsellingUpselling and its sister cross-selling do NOT have to be dirty words any more. Get rid of those images of sleazy, slimy pitch people selling us stuff we don’t need or want.

Instead, picture your organization using upselling and cross-selling intelligently and judiciously to bring you closer to your customers. That way you can use these valuable techniques to bring you more revenue, better retention and lower churn. Continue reading