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WordPress Plugins We Love: Yoast SEO

One of the reasons we love WordPress so much is the vast number of plugins it has available to extend the built-in functionality. But since there are over 40,000 plugins available in the repository, we thought it would be fun to help you sort through the pile by recommending a few of our favorites. These…

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Cash-In on Video Marketing for Your Business

If you think online video marketing for business, specifically through video hosting sites YouTube and Vimeo, is not a major force these days, think again. “If content marketing were a high school, video would be sitting at the cool kids’ table,” according to Brafton. If you want to be one of the “cool kids,” online…

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Spice Up Your Content with Podcasts

If you want to achieve and sustain a competitive advantage, you must provide a wide variety of high-quality content, including regular blog posts. “Variety’s the very spice of life,” said Poet William Cowper’s nearly 300 years ago, and it’s as relevant today. So, you shouldn’t limit yourself to blogs. In fact, Hubspot says that, “Although blogs…

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Do You Have a Blog Content Distribution Plan?

You’re already creating great blog content as part of your content marketing strategy, but are you also effectively marketing that content? If you’re putting in the effort to produce top-quality blog posts, don’t forget to also put a top-notch plan in place to ensure people actually see your posts. Although optimizing your blog content for…

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