Category Archives: Brand Voice

5 Tips for Better Social Media Engagement

Everyone knows social media is important. That fact has been drilled into us for so long it’s become a de facto universal law of business. People are social creatures, and they have a taste for this stuff now, so ignore their new playground at your own risk. Or conversely, a social media presence can give you advantages that were previously impossible.

So we do our duty, creating content and sharing it, reaching out into new networks and new audiences. And then we pat ourselves on the back — job well done! We have checked the social media box and may now return to normal business land.

But our jobs are not finished, not by a long shot. Social media is a never-ending two-way street, and once you start the conversation, you have to participate in it. If that thought scares you, don’t be afraid!

First, if people are commenting on your content, it’s a good sign. It means people are responding to what you are doing. Provided those comments aren’t acidic, you deserve that pat on the back you gave yourself earlier.

Second, you are not alone in being wary of engaging publicly on social media. We spend a lot of time carefully crafting our messaging, making sure we present our best face forward. Commenting on social media is a fast moving, often off-the-cuff type of communication, and it can be daunting if your used to micro-managing every detail of your message.

Additionally, it can mean a lot of extra time spent on your part if the volume of comments on your content is of any significant size. You have to monitor the stream regularly, craft responses and keep up with any replies. There is a reason why Social Media Manager has become a regular position many larger businesses!

The good news is, there are a few simple things you can do to make sure you are engaging on social media in a way that induces a positive response, without having to spend too much extra time worrying about the whole thing. Stay tuned, and we’ll go through a few. Continue reading

5 Tips For A Sweet Letterhead Design

letterheadOk, yes, we live in a digital age. Screens reign supreme, and the paper age is winding down. But it’s not finished yet! We still use paper in our business dealings all the time, and one of the most important elements of that pulpy communication is the letterhead.

Creating a branded letterhead for your business can make a huge impact in how people respond to you. It’s a chance to further extend your brand while making every letter you send more authentic and credible.

However, good letterhead design can be trickier than you think! You need to make sure that the design doesn’t overpower the text and that it delivers the necessary information in an appropriate way. Stay tuned, and we’ll go through some tips to make sure your new letterhead is looking its best! Continue reading

6 Tips for Great Email Newsletter Design

email newsletterEmail is still going strong as one of the best ways to reach your audience, and an email newsletter (ezine) is one of the best ways to engage that audience. On top of that, we now have an incredible pool of tools and services that have been created to assist the generation of attractive email newsletters.

So why is it that I still see horribly unattractive newsletters in my inbox all the time?! Just because someone has signed up for your newsletter and given you their precious email address doesn’t mean you can take them for granted! They may have decided to receive content from you, but if you don’t deliver something they actually want to read, they won’t.

Let’s look at a bunch of ways you can ensure that your email newsletter is good-looking and effective. Continue reading

3 Tips for Choosing Website Colors

Choosing colors for your website is one of those things that seems like it should be simple, but isn’t. Just pick some colors you like and go, right? Nope. The colors you choose for your website will have repercussions on almost every aspect of it, and so it is important that you approach choosing your colors with the seriousness they deserve. So serious!

So how does one go about choosing colors that you like and help your site perform? Stick around, and we’ll check out some hot tips together!

Extend Your Brand

Do you have an existing brand? Then the good news is many of your color choices are already in place. Since it’s important that your website reflect your brand, it’s only natural that you would extend the existing color scheme to your website. This doesn’t mean there won’t be any fun color choices for you (you might need a stand-out button color, for instance), but a lot of the heavy lifting is already accomplished. Continue reading

5 Storytelling Techniques to Make Your Content Marketing More Fun and Effective

Content marketing can be an effective strategy to build your authority and grow your business. But for your content marketing efforts to work, you’ll need to make sure the content is engaging, interesting, and compelling for your audience.

Content marketing is not just about churning out informative or entertaining articles; it’s about creating connection with other human beings that are your customers or potential customers. And one of the most potent ways to connect with other human beings is through the power of storytelling.

Stories have always been a fundamental way humans communicate and relate to one another. Starting in childhood, stories are central to how we learn about the world, convey our own thoughts, and form relationships.

As a marketer and business owner, effective storytelling enables you to create a deeper connection with your audience by giving them something they can relate to. People see themselves in stories, they empathize with stories, and stories are both meaningful memorable to them. If you want an engaged audience, you can use storytelling to let them know you understand them, to inspire them to take action, and to encourage a sense of loyalty.

The following storytelling techniques will help make your content more fun and effective: Continue reading

In Depth: New Brand from Scratch (Part 3 of 3)

BrandIn this 3-Part series, we walk through building a brand from scratch. With all the pieces together and a real live business operation ready to sell, serve, and support customers. . . it’s time now to advertise and be ready to serve customers as the brand and by it’s standards. Part 3 walks us through the big follow-through. Click here for Part 1 and here for Part 2.

Marketing Plan

The brand marketing plan has been writing itself as you’ve walked through these steps. Now it’s time to nail it down. Decide on a budget and get the plan off to a solid start so it will manage you, rather than the reverse.

A good content and campaign calendar will span a year or more and take you from launch to sales goals to profitability. The plan may include promotions with respect to seasonality and annual trends specific to your industry. Decide up front who will be in charge of the PR, marketing plan, keeping track of the content calendar, social accounts, sponsored posts, ads, promo item inventory, trade shows, media buys, etc.  Continue reading

In Depth: New Brand from Scratch (Part 2 of 3)

BrandIn this 3-Part series, we walk through building a brand from scratch. In Part 2, armed with a good sense of identity after the intensive self-reflection exercises in Part 1, the brand is now ready to advance to the implementation stage and make some solid decisions.

Get Real

It’s time to level-set and refer to the business plan. Let’s align your brand vision with your revenue source. You need to be able to deliver on your brand promise, which you can achieve  by calibrating your tone and messaging to what you have the time, resources, and budget to actually accomplish within a reasonable time period.

Ask yourself what’s feasible, realistic, and affordable. What can the business afford? What can my team support? How much of an authority do we have to be on this subject? How deep a level of customer service do we need to provide? Continue reading