Everyone knows social media is important. That fact has been drilled into us for so long it’s become a de facto universal law of business. People are social creatures, and they have a taste for this stuff now, so ignore their new playground at your own risk. Or conversely, a social media presence can give…
Ok, yes, we live in a digital age. Screens reign supreme, and the paper age is winding down. But it’s not finished yet! We still use paper in our business dealings all the time, and one of the most important elements of that pulpy communication is the letterhead. Creating a branded letterhead for your business…
Email is still going strong as one of the best ways to reach your audience, and an email newsletter (ezine) is one of the best ways to engage that audience. On top of that, we now have an incredible pool of tools and services that have been created to assist the generation of attractive email…
Choosing colors for your website is one of those things that seems like it should be simple, but isn’t. Just pick some colors you like and go, right? Nope. The colors you choose for your website will have repercussions on almost every aspect of it, and so it is important that you approach choosing your…
Content marketing can be an effective strategy to build your authority and grow your business. But for your content marketing efforts to work, you’ll need to make sure the content is engaging, interesting, and compelling for your audience. Content marketing is not just about churning out informative or entertaining articles; it’s about creating connection with…
In this 3-Part series, we walk through building a brand from scratch. With all the pieces together and a real live business operation ready to sell, serve, and support customers. . . it’s time now to advertise and be ready to serve customers as the brand and by it’s standards. Part 3 walks us through…
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