Category Archives: Branding

How to Pump Energy into a Tired Brand

You know what to do when your energy is fading. You drink some coffee, take a power nap, or work out. But, what do you do when it’s your business brand that’s losing its former oomph and its power is fading?

The answer: It’s time for a brand refresh. Alas, that’ll take more than some exercise or a little caffeine. That’s why we’re giving you some hints on how energize your tired brand. Continue reading

Making a Name for Yourself — 8 Tips for a Better Identity

Whether you’re starting a new business or renaming your current one, it’s not easy to play the “name game,” where you discover the perfect name that has not already been used by another organization. The naming process is especially formidable, intimidating and frustrating when you think of all the descriptive and powerful names that have already been snatched up in the past few decades — think of the ocean of app and business names we all live afloat in these days!

Of course, you don’t want to make a mistake that could cost you in lost business or have a wishy-washy, non-descriptive brand identity. That means you should select a name that’s not too narrow in focus, not too generic, and not too suggestive of the wrong thing.

To help you avoid the mistakes, disappointment and stress on your naming journey, we want to offer these 8 tips to help you best meet your naming goals: Continue reading