Making a Name for Yourself — 8 Tips for a Better Identity
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Making a Name for Yourself — 8 Tips for a Better Identity

Whether you’re starting a new business or renaming your current one, it’s not easy to play the “name game,” where you discover the perfect name that has not already been used by another organization. The naming process is especially formidable, intimidating and frustrating when you think of all the descriptive and powerful names that have…

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