One of the most important things you can include in a business website is the Call-to-Action (CTA) and the most important part of the CTA is the button. Most visitors arrive at a site with a purpose, and looking to take action. Most websites serve a purpose and need people to take action. The CTA button is the crossroads where those two meet.
That’s why it is important to take extra care with how you design and implement that button! You may think it’s just a simple button, and not worth the extra time worrying about, but even small adjustments to such a critical part of the conversion process can have significant effects on overall performance.
So let’s take a look at the CTA button, and all of the ways you can make sure it is performing as well as possible! Continue reading
Email is still going strong as one of the best ways to reach your audience, and an email newsletter (ezine) is one of the best ways to engage that audience. On top of that, we now have an incredible pool of tools and services that have been created to assist the generation of attractive email newsletters. 
Whether you’re launching a new product or getting ready to reveal a new website, it’s often a good idea to put a pre-launch page in place. A good pre-launch page allows you to generate interest about what’s in store, capture emails from people who are excited about it, and get the jump on promotion before the final product is finished.
Ok people, we’re going to talk about online forms. That’s right, boring old online forms, the least exciting thing on your website, but also a gate through which almost everyone who wants what you have will have to get through in order to complete their interaction. Purchasing something, fill out the shopping cart form. Contacting you for more information, fill out the contact form. Downloading the delicious freebie, fill in the opt-in form.
There are some pages on your website that are viewed more than others, which makes them more important. Like the Contact Us page. No big surprise.
Many people think of email signatures as an afterthought (especially small and medium sized businesses). Unfortunately, that’s a major missed opportunity to increase brand awareness.
Have you ever considered advertising your small business on Twitter? Twitter advertising doesn’t get as much buzz as Facebook advertising, but it’s an option you may want to add to your marketing mix.
