Category Archives: Client Relationships

The Myth of Simple Custom Design

Today, I’d like to address something that comes up in conversations with clients quite a bit — the myth of simple custom design. The proliferation of “get it done quick and cheap” web builders like Squarespace and design marketplaces like Fiverr have led to a growing public assumption that high-quality custom designs and “simple” websites can be had for a pittance. This is just not the case.

Think about buying a custom website or design like buying a one-of-a-kind dress from a fashion designer, custom-made to fit your figure. You wouldn’t go with whomever could provide you with the cheapest dress, ask for it to be completed hastily or farm it out to a tailor who is too far away to take your measurements. The same is true of custom design and site development!

So let’s break it down and look at some specific reasons why you shouldn’t use your bottom line as your guiding light when making decisions about custom design. Continue reading

Growing With a Client — A Case Study

One of the most rewarding client relationships you can have is one that grows and develops over time. Sure, there will always be clients that are in and out — they have a project, they accomplish said project and then they move on. And there’s absolutely nothing wrong with that! But here at Solamar, we’re not just about the work we do, we’re also about the relationships we cultivate. We love our peeps!

Which is why it’s so rewarding for us when a client decides to work with us over a longer period of time. We get the pleasure of seeing them grow, watching the effect our work has on their business and the success it produces. Nothing brings the joy like helping someone realize their dreams.

Take as a case in point our client Paul Sigafus. About five years ago (woah, 2012 feels like ages ago, how did that happen!) Paul came to us looking for a brand new website design for his counseling business Colorado Counseling Center, who provide therapy services for couples, individuals, and families.

The resulting design we created for him was focused on transforming his online presence with a warm and hope-inspiring look. It became one of the designs that clients we brought in later on down the road often pointed to as something they liked, and more importantly, it became a catalyst for growth in Paul’s business. Continue reading

6 Tips for Great Email Newsletter Design

email newsletterEmail is still going strong as one of the best ways to reach your audience, and an email newsletter (ezine) is one of the best ways to engage that audience. On top of that, we now have an incredible pool of tools and services that have been created to assist the generation of attractive email newsletters.

So why is it that I still see horribly unattractive newsletters in my inbox all the time?! Just because someone has signed up for your newsletter and given you their precious email address doesn’t mean you can take them for granted! They may have decided to receive content from you, but if you don’t deliver something they actually want to read, they won’t.

Let’s look at a bunch of ways you can ensure that your email newsletter is good-looking and effective. Continue reading

How to Plan a Successful First Online Launch

online launchIf you’re like many clients who come to us, you’ve got a great idea for a program, course or product and you want to launch it online. You’ve seen many other entrepreneurs launch their thing, you’ve heard countless success stories, and launching looks like your ticket to finally making big bucks online without trading hours for dollars around the clock.

The good news is, of course it is possible to have successful launches and create a successful online business. We’ve had the opportunity to support many clients with thriving online businesses at Solamar. But it isn’t as simple as it appears from the outside looking in and there are many misconceptions about what it takes to actually pull off a successful launch.

There’s a lot going on behind the scenes, so I’m going to pull back the curtain a bit to provide some helpful insights for planning your first online launch. Continue reading

How to Use Facebook Live to Get Personal While Going Public

facebook liveIt’s been just about a year since Facebook Live was born. Since its beginning, businesses all over the world have been cashing in on this fun new feature, which allows them to broadcast video in real-time and connect with their audience, directly from a smartphone, tablet, or a computer app—with just a few simple taps or clicks.

When your own small to medium-sized business joins the growing ranks of Facebook Live corporate users, like Chevrolet, Disney, Dunkin’ Donuts, and Target, your streaming video will show up live as your friends, clients or followers scroll, and the recording will save automatically to your news feed, to be viewed or shared later. Even Santa used Facebook Live last Christmas, so viewers could track his holiday journey, according to newswhip.com.

As an infinite number of words and images are vying for everyone’s online attention, Facebook Live video is winning with increased reach, visibility, and interaction in a fresh and exciting way.

Here are 6 ways to create, share and discover with Facebook Live using its proven and newest features: Continue reading

Drive Traffic to Your Webinar with These 9 Terrific Tips

webinarA free webinar is a proven and effective tool to generate leads, build credibility and authority, attract new business, give your brand a boost, retain customers, and educate your target market. Everyone knows how well webinars work. But, to come out ahead of the pack, you need to know how to promote your webinars and get the right people to sign up, attend and stay through to the end.

We all know that people will sign up for your webinars simply because they’re free. But when push comes to shove, those same peeps will schedule other commitments and bypass the actual free webinar. They may feel that your no-cost session is not all that important, will have information they don’t really want or need, or that if it’s “free” it has no real value.

Here are 9 tips to get people to sign up and really anticipate your memorable, interesting, and useful webinar. Continue reading

8 Ways to Boost Your Lead Conversion Rate

Want to grow your business and close more sales using online marketing? First, you need to attract more prospects and generate quality leads.

Online marketing lead generation is the process of attracting people who were strangers to your website and converting them into warmer prospects.

A lead is a prospective customer who has indicated interest in what your business offers by providing you with their contact information. They’ve let you know that they’re receptive to learning more and that they may be looking to hire you or buy from you.

The term conversion rate refers to the percentage of people who visit your website that take a desired action. While your ultimate goal is to gain more customers, most customers will not buy the first time they land on your site. So your initial goal should be to generate leads that you can nurture and build relationships that lead to sales.

Here are 8 ways to boost your lead conversion rate: Continue reading