A little over a year ago, the Solamar design team began working on a really exciting project that we’ve been keeping under wraps, and a few weeks ago we finally got to reveal it to the world — a redesign of Lisa Sasevich’s website!
If you don’t know who Lisa is, you really should. Often called “The Queen of Sales Conversion”, Lisa has helped over 15,000 clients from over 130 countries in the course of her amazing career, and was named one of Inc. Magazine’s fastest-growing privately held companies for two years in a row.
It was a real honor for the peeps here at Solamar to undertake such an important design project for such an illustrious client, and we’re super-psyched for what a modern web presence is going to do for her, her biz and the many, many people she helps on a daily basis.
How did we approach this incredible project? Stick around, and we’ll walk you through it. Continue reading
One of the most rewarding client relationships you can have is one that grows and develops over time. Sure, there will always be clients that are in and out — they have a project, they accomplish said project and then they move on. And there’s absolutely nothing wrong with that! But here at Solamar, we’re not just about the work we do, we’re also about the relationships we cultivate. We love our peeps!
Which is why it’s so rewarding for us when a client decides to work with us over a longer period of time. We get the pleasure of seeing them grow, watching the effect our work has on their business and the success it produces. Nothing brings the joy like helping someone realize their dreams.
Take as a case in point our client Paul Sigafus. About five years ago (woah, 2012 feels like ages ago, how did that happen!) Paul came to us looking for a brand new website design for his counseling business Colorado Counseling Center, who provide therapy services for couples, individuals, and families.
The resulting design we created for him was focused on transforming his online presence with a warm and hope-inspiring look. It became one of the designs that clients we brought in later on down the road often pointed to as something they liked, and more importantly, it became a catalyst for growth in Paul’s business. Continue reading
Want to grow your business and close more sales using online marketing? First, you need to attract more prospects and generate quality leads.
Online marketing lead generation is the process of attracting people who were strangers to your website and converting them into warmer prospects.
A lead is a prospective customer who has indicated interest in what your business offers by providing you with their contact information. They’ve let you know that they’re receptive to learning more and that they may be looking to hire you or buy from you.
The term conversion rate refers to the percentage of people who visit your website that take a desired action. While your ultimate goal is to gain more customers, most customers will not buy the first time they land on your site. So your initial goal should be to generate leads that you can nurture and build relationships that lead to sales.
Here are 8 ways to boost your lead conversion rate: Continue reading
The typical lead generation process includes creating content that consumers are looking for, driving traffic to those content offers, and capturing leads using optimized calls-to-action and forms. From there, the lead can be supported, nurtured, and turned into a sale.
That’s why BOTH lead quality and quantity are so important…and why the entire process is so tough. But, with a little innovation and variety, you can turn your lead generation efforts into a lead generation machine that churns out qualified leads after leads after leads.
Here are a few tips to help fuel your lead machine. Continue reading
If you’ve been in business for any length of time, you’re good at what you do. So you have a long line of satisfied, happy clients that you’ve made a positive impression on by delivering excellent service or quality products. But have you considered that many of those customers would also be happy to help you with your marketing?
Your existing customer base is one of the most valuable marketing resources available to you; but if you’re like most business owners, you’re allowing this resource to go largely untapped.
Sure, you may get some occasional referrals. In fact, word-of-mouth marketing may have been the key to your success so far. But, chances are, you’re not taking full advantage of your customers as a marketing resource. Continue reading
You started to grow your email lists with the best intentions. You heard email marketing is a profitable way to generate leads, convert prospects into customers, and grow your business. So you put an opt-in form on your website, inviting people to sign up for a free offer or to join your newsletter.
Visitors landed on your site, entered their name and email to download their freebie, and started hearing from you regularly. They were warming up to you.
But then you got busy. Your focus turned to running your business, serving your clients, and doing your work. And now the people on your email lists haven’t heard from you in awhile and have grown cold.
You want to reach back out to them, but you’re not sure what to say. Perhaps you’re a little nervous about what they will think and you feel awkward about popping back into their inbox. What if they don’t remember who you are? What if they don’t want to hear from you anymore?
If this sounds familiar, you’re not alone. It’s actually pretty common. Continue reading
When a potential customer lands on your website, what do you want that person to do? Of course you want them to be interested in your product or service, but then you should want them to take a particular action.
The action they take — signing up for a freebie, making a purchase, filling out a contact form, etc. — is called a conversion. Sometimes a prospect goes through a series of conversions before becoming an actual customer.
Your goal is to get some of your website visitors to buy from you, either immediately or after nurturing the relationship. And if you’re smart about your marketing, you’ll set up a process to strategically move the right visitors through the steps necessary to become customers. This series of actions and conversions are what make up a marketing funnel. Continue reading