Email is still going strong as one of the best ways to reach your audience, and an email newsletter (ezine) is one of the best ways to engage that audience. On top of that, we now have an incredible pool of tools and services that have been created to assist the generation of attractive email…
When thinking about your new website, it can be easy to get distracted by all of the fancy functionality and pretty layout you’ll soon be the proud owner of. But if you’re not careful, you can put the (shopping) cart before the horse. You see, content should always come before design. To be clear, I’m…
If you’re like many clients who come to us, you’ve got a great idea for a program, course or product and you want to launch it online. You’ve seen many other entrepreneurs launch their thing, you’ve heard countless success stories, and launching looks like your ticket to finally making big bucks online without trading hours…
It’s been just about a year since Facebook Live was born. Since its beginning, businesses all over the world have been cashing in on this fun new feature, which allows them to broadcast video in real-time and connect with their audience, directly from a smartphone, tablet, or a computer app—with just a few simple taps…
Whether you want to get more customers to buy your products or more clients to hire you for services, the main purpose of your website is to attract people who are interested in what you have to offer. The ultimate goal is to convert those interested prospects into buyers. The best way to set yourself…
Marketing personalization is very, very important if you want your campaigns to succeed in 2017 and beyond. It shows how well you know your customers, enhances their experiences, and matches people to relevant content. A recent survey reveals that: Virtually all (96%) marketers agree that personalization advances customer relationships. Eighty-eight percent say they’ve realized a…
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