Category Archives: Content Marketing

6 Tips for Great Email Newsletter Design

email newsletterEmail is still going strong as one of the best ways to reach your audience, and an email newsletter (ezine) is one of the best ways to engage that audience. On top of that, we now have an incredible pool of tools and services that have been created to assist the generation of attractive email newsletters.

So why is it that I still see horribly unattractive newsletters in my inbox all the time?! Just because someone has signed up for your newsletter and given you their precious email address doesn’t mean you can take them for granted! They may have decided to receive content from you, but if you don’t deliver something they actually want to read, they won’t.

Let’s look at a bunch of ways you can ensure that your email newsletter is good-looking and effective. Continue reading

Why Content Should Always Come Before Design

content before designWhen thinking about your new website, it can be easy to get distracted by all of the fancy functionality and pretty layout you’ll soon be the proud owner of. But if you’re not careful, you can put the (shopping) cart before the horse. You see, content should always come before design.

To be clear, I’m not saying that every last word of your content must be ready before the design phase can start. That would drag the design and development of your site to a snail’s pace. Rather, the primary portions of your content should be mostly finished (home page, important internal pages). Little tweaks here and there are still perfectly acceptable, but the over-arching message should be solid. Continue reading

How to Plan a Successful First Online Launch

online launchIf you’re like many clients who come to us, you’ve got a great idea for a program, course or product and you want to launch it online. You’ve seen many other entrepreneurs launch their thing, you’ve heard countless success stories, and launching looks like your ticket to finally making big bucks online without trading hours for dollars around the clock.

The good news is, of course it is possible to have successful launches and create a successful online business. We’ve had the opportunity to support many clients with thriving online businesses at Solamar. But it isn’t as simple as it appears from the outside looking in and there are many misconceptions about what it takes to actually pull off a successful launch.

There’s a lot going on behind the scenes, so I’m going to pull back the curtain a bit to provide some helpful insights for planning your first online launch. Continue reading

How to Use Facebook Live to Get Personal While Going Public

facebook liveIt’s been just about a year since Facebook Live was born. Since its beginning, businesses all over the world have been cashing in on this fun new feature, which allows them to broadcast video in real-time and connect with their audience, directly from a smartphone, tablet, or a computer app—with just a few simple taps or clicks.

When your own small to medium-sized business joins the growing ranks of Facebook Live corporate users, like Chevrolet, Disney, Dunkin’ Donuts, and Target, your streaming video will show up live as your friends, clients or followers scroll, and the recording will save automatically to your news feed, to be viewed or shared later. Even Santa used Facebook Live last Christmas, so viewers could track his holiday journey, according to newswhip.com.

As an infinite number of words and images are vying for everyone’s online attention, Facebook Live video is winning with increased reach, visibility, and interaction in a fresh and exciting way.

Here are 6 ways to create, share and discover with Facebook Live using its proven and newest features: Continue reading

7 Design Tips to Boost Sales With Effective Landing Pages

landing pagesWhether you want to get more customers to buy your products or more clients to hire you for services, the main purpose of your website is to attract people who are interested in what you have to offer.

The ultimate goal is to convert those interested prospects into buyers. The best way to set yourself up for success from the start of that relationship is to plan carefully for specifically where they will land to learn more about the product or service they’re seeking. Rather than only thinking about a small business website as a whole, smart marketers create specific landing pages for their offerings, each with a specific focus.

An effective landing page is an opt-in page that gets a high percentage of visitors to provide their contact information in exchange for a free offer or a sales page with a high percentage of visitors who buy. High-converting landing pages have a single topic and a single purpose. There’s only one action to perform — either fill out a form or click a button.

You can boost sales in your business by designing opt-in pages to generate better leads and creating sales pages that really convert.

There are many aspects to consider when creating a landing page, including audience demographics and psychographics, copy, traffic source, context, and more. Here are 7 design-focused tips to boost sales with your landing pages: Continue reading

7 Tips for High-Power Personalization (Without Sounding Like a Stalker)

personalizationMarketing personalization is very, very important if you want your campaigns to succeed in 2017 and beyond. It shows how well you know your customers, enhances their experiences, and matches people to relevant content. A recent survey reveals that:

  • Virtually all (96%) marketers agree that personalization advances customer relationships. Eighty-eight percent say they’ve realized a measurable lift in business results from their personalization campaigns.
  • Currently one in three marketers (33%) relies on machine-learning personalization; that is, using algorithms and predictive analytics to dynamically present recommendations and experiences at the individual “one-to-one” level.
  • Marketers are using personalization in email campaigns (72%), as well as on their company’s website (57%), mobile site (28%), web app (20%) and mobile app (18%).

Continue reading

8 Ways to Boost Your Lead Conversion Rate

Want to grow your business and close more sales using online marketing? First, you need to attract more prospects and generate quality leads.

Online marketing lead generation is the process of attracting people who were strangers to your website and converting them into warmer prospects.

A lead is a prospective customer who has indicated interest in what your business offers by providing you with their contact information. They’ve let you know that they’re receptive to learning more and that they may be looking to hire you or buy from you.

The term conversion rate refers to the percentage of people who visit your website that take a desired action. While your ultimate goal is to gain more customers, most customers will not buy the first time they land on your site. So your initial goal should be to generate leads that you can nurture and build relationships that lead to sales.

Here are 8 ways to boost your lead conversion rate: Continue reading