Everyone knows social media is important. That fact has been drilled into us for so long it’s become a de facto universal law of business. People are social creatures, and they have a taste for this stuff now, so ignore their new playground at your own risk. Or conversely, a social media presence can give…
One of the reasons we love WordPress so much is the vast number of plugins it has available to extend the built-in functionality. But since there are over 40,000 plugins available in the repository, we thought it would be fun to help you sort through the pile by recommending a few of our favorites. These…
Content marketing can be an effective strategy to build your authority and grow your business. But for your content marketing efforts to work, you’ll need to make sure the content is engaging, interesting, and compelling for your audience. Content marketing is not just about churning out informative or entertaining articles; it’s about creating connection with…
In this 3-Part series, we walk through building a brand from scratch. With all the pieces together and a real live business operation ready to sell, serve, and support customers. . . it’s time now to advertise and be ready to serve customers as the brand and by it’s standards. Part 3 walks us through…
In this 3-Part series, we walk through building a brand from scratch. In Part 2, armed with a good sense of identity after the intensive self-reflection exercises in Part 1, the brand is now ready to advance to the implementation stage and make some solid decisions. Get Real It’s time to level-set and refer to…
In this 3-Part series, we walk through building a brand from scratch. Part 1 takes us though the planning and conceptual phases with the goal of spinning a compelling business case into an attractive and effective brand image. To make your product or company really stand out in the marketplace and radiate with supreme power,…
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