You’ve a blog, I’ve a blog, everybody has a blog. But not everybody has a healthy community of commenters contributing to their blog. In fact, getting people to comment on the content you create is one of the hardest things in the web world to accomplish. If you’re a new blog, or haven’t reached a critical mass of readership yet, then this is understandable. But if you have a lot of people looking at your content and none of them have anything to say about it, then chances are your comment section needs some extra love to help draw those reticent readers out.
If that sounds like you, and you’d like to do something about it, then stay tuned and we’ll go through a bunch of things you can do to start the conversation moving. Continue reading
Whether you’re taking a new website live or just posting your latest blog post, chances are you’re under a deadline and in a hurry to get across the finish-line. You’re excited to show off your latest creation, and ready to move on to the next thing in your queue, so you finish up, give it all a quick glance, and then take it live!
High-fives all around! Everybody loves what you’ve done and they…wait a minute. Is that a typo? And why is that section completely broken?! Oh, no!! You’ve pushed the go button too soon, and your work is riddled with errors.
Alright, it’s usually not as dire as I’m making it out to be, but rushing to get your work out the door is often the root cause of it not being 100% free of mistakes. The good news is, you can solve this problem yourself by building a period of testing/proofing into your workflow. Stay tuned, and we’ll go through a few tips for hunting those pesky bugs. Continue reading
One of the reasons we love WordPress so much is the vast number of plugins it has available to extend the built-in functionality. But since there are over 40,000 plugins available in the repository, we thought it would be fun to help you sort through the pile by recommending a few of our favorites. These will be plugins we use all the time, have thoroughly tested and highly suggest using if you are looking for what they offer.
One of the great things about WordPress is that it’s already optimized for Search Engine Optimization (SEO), so just by installing it, you’ve taken a major step towards lifting your place in the rankings. But that doesn’t mean you can’t do a lot more than what it provides by default. To that end, we used to use a plugin called the All-in-One SEO Pack, but a little less than a year ago we made a switch to a new SEO plugin called Yoast SEO.
With a year of testing under our belt, we can now safely recommend it to you! And for good reason. While All-in-One SEO Pack was no slouch, Yoast SEO goes that extra step further in functionality and ease-of-use, making it a no-brainer for our go-to SEO plugin.
So why choose Yoast SEO? Stay tuned, and we’ll look at some details. Continue reading
When thinking about your new website, it can be easy to get distracted by all of the fancy functionality and pretty layout you’ll soon be the proud owner of. But if you’re not careful, you can put the (shopping) cart before the horse. You see, content should always come before design.
To be clear, I’m not saying that every last word of your content must be ready before the design phase can start. That would drag the design and development of your site to a snail’s pace. Rather, the primary portions of your content should be mostly finished (home page, important internal pages). Little tweaks here and there are still perfectly acceptable, but the over-arching message should be solid. Continue reading
If you’re involved with producing content for the web in any way these days, you’ve probably had to deal with the issue of getting images to look good online. What seems on the surface like it should be a relatively simple process (choose image, upload image, place image, eat cake), turns out to have all sorts of complicated factors.
Where do you find a good image? How do you choose a good image? What file type should you use? What file size should you shoot for? What dimensions are best? What meta-information should you include? How should you crop the image? What type of screens do you need to account for? SO MANY QUESTIONS!!!!
One of our favorite clients recently wrote in with a question specifically about how to find the sweet spot between image size and image quality for web photos, so I’m going to dig into just that area for today. If you’d like more info on choosing a good image, check out my post from earlier this year on choosing good stock photography. Onwards and upwards! Continue reading
Marketing personalization is very, very important if you want your campaigns to succeed in 2017 and beyond. It shows how well you know your customers, enhances their experiences, and matches people to relevant content. A recent survey reveals that:
- Virtually all (96%) marketers agree that personalization advances customer relationships. Eighty-eight percent say they’ve realized a measurable lift in business results from their personalization campaigns.
- Currently one in three marketers (33%) relies on machine-learning personalization; that is, using algorithms and predictive analytics to dynamically present recommendations and experiences at the individual “one-to-one” level.
- Marketers are using personalization in email campaigns (72%), as well as on their company’s website (57%), mobile site (28%), web app (20%) and mobile app (18%).
When you’re thinking about online marketing, you should stop, look, and LISTEN! That’s because of the surge in digital audio as an online content marketing tool. Plus, digital audio is a medium that combines the effectiveness of radio with the added dimension of proprietary data. Additionally, digital audio gives people both control and access with the proliferation of streaming services, smart devices, IoT, WiFi, and 4G has given consumers unprecedented access to digital audio.
It used to be exclusively about visuals…the graphics, the colors, the fonts, the videos. People came to your site to look at the sights. The sounds weren’t as important. Just an afterthought. Continue reading