Content

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7 Tips for High-Power Personalization (Without Sounding Like a Stalker)

Marketing personalization is very, very important if you want your campaigns to succeed in 2017 and beyond. It shows how well you know your customers, enhances their experiences, and matches people to relevant content. A recent survey reveals that: Virtually all (96%) marketers agree that personalization advances customer relationships. Eighty-eight percent say they’ve realized a…

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Turning Up the Volume on Digital Audio

When you’re thinking about online marketing, you should stop, look, and LISTEN! That’s because of the surge in digital audio as an online content marketing tool. Plus, digital audio is a medium that combines the effectiveness of radio with the added dimension of proprietary data. Additionally, digital audio gives people both control and access with…

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How to Fix Your Bounce Rate (Hint: It Has Nothing to Do With a Rubber Ball!)

When you’re not talking about marketing, “bounce” brings back memories of a lot of fun things you did as a kid—jumping around in an inflatable bounce house or playing a game of jacks or dribbling a basketball or tossing a small pink ball against a wall. But “bounce rate” is a whole lot less fun…

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Upselling and Cross-Selling For Happiness and Profit

Upselling and its sister cross-selling do NOT have to be dirty words any more. Get rid of those images of sleazy, slimy pitch people selling us stuff we don’t need or want. Instead, picture your organization using upselling and cross-selling intelligently and judiciously to bring you closer to your customers. That way you can use…

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5 Storytelling Techniques to Make Your Content Marketing More Fun and Effective

Content marketing can be an effective strategy to build your authority and grow your business. But for your content marketing efforts to work, you’ll need to make sure the content is engaging, interesting, and compelling for your audience. Content marketing is not just about churning out informative or entertaining articles; it’s about creating connection with…

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Cash-In on Video Marketing for Your Business

If you think online video marketing for business, specifically through video hosting sites YouTube and Vimeo, is not a major force these days, think again. “If content marketing were a high school, video would be sitting at the cool kids’ table,” according to Brafton. If you want to be one of the “cool kids,” online…

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