Whether you’re taking a new website live or just posting your latest blog post, chances are you’re under a deadline and in a hurry to get across the finish-line. You’re excited to show off your latest creation, and ready to move on to the next thing in your queue, so you finish up, give it all a quick glance, and then take it live!
High-fives all around! Everybody loves what you’ve done and they…wait a minute. Is that a typo? And why is that section completely broken?! Oh, no!! You’ve pushed the go button too soon, and your work is riddled with errors.
Alright, it’s usually not as dire as I’m making it out to be, but rushing to get your work out the door is often the root cause of it not being 100% free of mistakes. The good news is, you can solve this problem yourself by building a period of testing/proofing into your workflow. Stay tuned, and we’ll go through a few tips for hunting those pesky bugs. Continue reading
One of the reasons we love WordPress so much is the vast number of plugins it has available to extend the built-in functionality. But since there are over 40,000 plugins available in the repository, we thought it would be fun to help you sort through the pile by recommending a few of our favorites. These will be plugins we use all the time, have thoroughly tested and highly suggest using if you are looking for what they offer.
When thinking about your new website, it can be easy to get distracted by all of the fancy functionality and pretty layout you’ll soon be the proud owner of. But if you’re not careful, you can put the (shopping) cart before the horse. You see, content should always come before design. 
Marketing personalization is very, very important if you want your campaigns to succeed in 2017 and beyond. It shows how well you know your customers, enhances their experiences, and matches people to relevant content. A 
When you’re thinking about online marketing, you should stop, look, and LISTEN! That’s because of the surge in digital audio as an online content marketing tool. Plus, digital audio is a medium that combines the effectiveness of radio with the added dimension of proprietary data. Additionally, digital audio gives people both control and access with the proliferation of streaming services, smart devices, IoT, WiFi, and 4G has given consumers unprecedented access to digital audio.
When you’re not talking about marketing, “bounce” brings back memories of a lot of fun things you did as a kid—jumping around in an inflatable bounce house or playing a game of jacks or dribbling a basketball or tossing a small pink ball against a wall. But “bounce rate” is a whole lot less fun and a lot more confusing when it comes to website analytics.
Upselling and its sister cross-selling do NOT have to be dirty words any more. Get rid of those images of sleazy, slimy pitch people selling us stuff we don’t need or want.
