Category Archives: Copywriting

4 Tips for Producing Error-Free Work

errorsWhether you’re taking a new website live or just posting your latest blog post, chances are you’re under a deadline and in a hurry to get across the finish-line. You’re excited to show off your latest creation, and ready to move on to the next thing in your queue, so you finish up, give it all a quick glance, and then take it live!

High-fives all around! Everybody loves what you’ve done and they…wait a minute. Is that a typo? And why is that section completely broken?! Oh, no!! You’ve pushed the go button too soon, and your work is riddled with errors.

Alright, it’s usually not as dire as I’m making it out to be, but rushing to get your work out the door is often the root cause of it not being 100% free of mistakes. The good news is, you can solve this problem yourself by building a period of testing/proofing into your workflow. Stay tuned, and we’ll go through a few tips for hunting those pesky bugs. Continue reading

WordPress Plugins We Love: Yoast SEO

Yoast SEOOne of the reasons we love WordPress so much is the vast number of plugins it has available to extend the built-in functionality. But since there are over 40,000 plugins available in the repository, we thought it would be fun to help you sort through the pile by recommending a few of our favorites. These will be plugins we use all the time, have thoroughly tested and highly suggest using if you are looking for what they offer.

One of the great things about WordPress is that it’s already optimized for Search Engine Optimization (SEO), so just by installing it, you’ve taken a major step towards lifting your place in the rankings. But that doesn’t mean you can’t do a lot more than what it provides by default. To that end, we used to use a plugin called the All-in-One SEO Pack, but a little less than a year ago we made a switch to a new SEO plugin called Yoast SEO.

With a year of testing under our belt, we can now safely recommend it to you! And for good reason. While All-in-One SEO Pack was no slouch, Yoast SEO goes that extra step further in functionality and ease-of-use, making it a no-brainer for our go-to SEO plugin.

So why choose Yoast SEO? Stay tuned, and we’ll look at some details. Continue reading

Why Content Should Always Come Before Design

content before designWhen thinking about your new website, it can be easy to get distracted by all of the fancy functionality and pretty layout you’ll soon be the proud owner of. But if you’re not careful, you can put the (shopping) cart before the horse. You see, content should always come before design.

To be clear, I’m not saying that every last word of your content must be ready before the design phase can start. That would drag the design and development of your site to a snail’s pace. Rather, the primary portions of your content should be mostly finished (home page, important internal pages). Little tweaks here and there are still perfectly acceptable, but the over-arching message should be solid. Continue reading

7 Tips for High-Power Personalization (Without Sounding Like a Stalker)

personalizationMarketing personalization is very, very important if you want your campaigns to succeed in 2017 and beyond. It shows how well you know your customers, enhances their experiences, and matches people to relevant content. A recent survey reveals that:

  • Virtually all (96%) marketers agree that personalization advances customer relationships. Eighty-eight percent say they’ve realized a measurable lift in business results from their personalization campaigns.
  • Currently one in three marketers (33%) relies on machine-learning personalization; that is, using algorithms and predictive analytics to dynamically present recommendations and experiences at the individual “one-to-one” level.
  • Marketers are using personalization in email campaigns (72%), as well as on their company’s website (57%), mobile site (28%), web app (20%) and mobile app (18%).

Continue reading

Turning Up the Volume on Digital Audio

digital audioWhen you’re thinking about online marketing, you should stop, look, and LISTEN! That’s because of the surge in digital audio as an online content marketing tool. Plus, digital audio is a medium that combines the effectiveness of radio with the added dimension of proprietary data. Additionally, digital audio gives people both control and access with the proliferation of streaming services, smart devices, IoT, WiFi, and 4G has given consumers unprecedented access to digital audio.

It used to be exclusively about visuals…the graphics, the colors, the fonts, the videos. People came to your site to look at the sights. The sounds weren’t as important. Just an afterthought. Continue reading

How to Fix Your Bounce Rate (Hint: It Has Nothing to Do With a Rubber Ball!)

bounce rateWhen you’re not talking about marketing, “bounce” brings back memories of a lot of fun things you did as a kid—jumping around in an inflatable bounce house or playing a game of jacks or dribbling a basketball or tossing a small pink ball against a wall. But “bounce rate” is a whole lot less fun and a lot more confusing when it comes to website analytics.

What is website bounce rate…what’s good and what’s not?

Okay, let’s get this out of the way. Bounce rate is the percentage of single page visits (or web sessions). It’s the number of visits in which a person leaves your website from the landing page without browsing any further. If you  want to know what your bounce rate is, Google analytics calculates and reports the bounce rate of a web page and bounce rate of a website. Continue reading

Upselling and Cross-Selling For Happiness and Profit

upsellingUpselling and its sister cross-selling do NOT have to be dirty words any more. Get rid of those images of sleazy, slimy pitch people selling us stuff we don’t need or want.

Instead, picture your organization using upselling and cross-selling intelligently and judiciously to bring you closer to your customers. That way you can use these valuable techniques to bring you more revenue, better retention and lower churn. Continue reading