Category Archives: Customer Relationships

5 Tips For Brands Navigating the New Facebook News Feed

About a month ago, Mark Zuckerberg made a big splash with his announcement that Facebook would be making major changes to the algorithm governing what shows up in your news feed, with the goal being to “encourage meaningful interactions between people” but an unfortunate side effect that “you’ll see less public content like posts from businesses, brands, and media.”

Zuckerberg says that these changes are necessary because of Facebook’s “responsibility to make sure [their] services aren’t just fun to use, but also good for people’s well-being.” While that’s a noble sentiment, the imminent changes sent those of us in business and media scrambling to figure out what these changes are going to mean for us, and how we are going to adapt.

If you find yourself in a similar situation, stick around and we’ll walk through some of the things you can do to make sure that your time on Facebook is still, in the words of Zuckerberg, “time well spent.” Continue reading

5 Guidelines to Increase Commenting on Your WordPress Site

You’ve a blog, I’ve a blog, everybody has a blog. But not everybody has a healthy community of commenters contributing to their blog. In fact, getting people to comment on the content you create is one of the hardest things in the web world to accomplish. If you’re a new blog, or haven’t reached a critical mass of readership yet, then this is understandable. But if you have a lot of people looking at your content and none of them have anything to say about it, then chances are your comment section needs some extra love to help draw those reticent readers out.

If that sounds like you, and you’d like to do something about it, then stay tuned and we’ll go through a bunch of things you can do to start the conversation moving. Continue reading

8 Ways to Boost Your Lead Conversion Rate

Want to grow your business and close more sales using online marketing? First, you need to attract more prospects and generate quality leads.

Online marketing lead generation is the process of attracting people who were strangers to your website and converting them into warmer prospects.

A lead is a prospective customer who has indicated interest in what your business offers by providing you with their contact information. They’ve let you know that they’re receptive to learning more and that they may be looking to hire you or buy from you.

The term conversion rate refers to the percentage of people who visit your website that take a desired action. While your ultimate goal is to gain more customers, most customers will not buy the first time they land on your site. So your initial goal should be to generate leads that you can nurture and build relationships that lead to sales.

Here are 8 ways to boost your lead conversion rate: Continue reading

Turning Up the Volume on Digital Audio

digital audioWhen you’re thinking about online marketing, you should stop, look, and LISTEN! That’s because of the surge in digital audio as an online content marketing tool. Plus, digital audio is a medium that combines the effectiveness of radio with the added dimension of proprietary data. Additionally, digital audio gives people both control and access with the proliferation of streaming services, smart devices, IoT, WiFi, and 4G has given consumers unprecedented access to digital audio.

It used to be exclusively about visuals…the graphics, the colors, the fonts, the videos. People came to your site to look at the sights. The sounds weren’t as important. Just an afterthought. Continue reading

How to Keep Visitors On Your Website Longer

website visitorsAs a small business owner, your number one online marketing goal should be to convert website visitors into either customers or leads that will eventually become customers. The problem is, most people who land on your website don’t stick around long enough to convert.

A quick look at your Google Analytics dashboard will reveal data such as your bounce rate and Avg Time on Page. The bounce rate refers to a single-page session, meaning the visitor only landed on one page before clicking away. And Avg Time on Page gives you a general idea of the amount of time visitors are spending on your website.

If you have a high bounce rate and low time on page, there’s a good chance those numbers are affecting your bottom line.

Generally, the more time visitors spend on your site, the more likely they will be to consume your content, consider your offerings, and ultimately convert into a lead or a customer.

Here are 8 ways to keep visitors on your site longer. Continue reading

How to Fix Your Bounce Rate (Hint: It Has Nothing to Do With a Rubber Ball!)

bounce rateWhen you’re not talking about marketing, “bounce” brings back memories of a lot of fun things you did as a kid—jumping around in an inflatable bounce house or playing a game of jacks or dribbling a basketball or tossing a small pink ball against a wall. But “bounce rate” is a whole lot less fun and a lot more confusing when it comes to website analytics.

What is website bounce rate…what’s good and what’s not?

Okay, let’s get this out of the way. Bounce rate is the percentage of single page visits (or web sessions). It’s the number of visits in which a person leaves your website from the landing page without browsing any further. If you  want to know what your bounce rate is, Google analytics calculates and reports the bounce rate of a web page and bounce rate of a website. Continue reading

Upselling and Cross-Selling For Happiness and Profit

upsellingUpselling and its sister cross-selling do NOT have to be dirty words any more. Get rid of those images of sleazy, slimy pitch people selling us stuff we don’t need or want.

Instead, picture your organization using upselling and cross-selling intelligently and judiciously to bring you closer to your customers. That way you can use these valuable techniques to bring you more revenue, better retention and lower churn. Continue reading