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5 Tips For Brands Navigating the New Facebook News Feed

About a month ago, Mark Zuckerberg made a big splash with his announcement that Facebook would be making major changes to the algorithm governing what shows up in your news feed, with the goal being to “encourage meaningful interactions between people” but an unfortunate side effect that “you’ll see less public content like posts from…

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8 Ways to Boost Your Lead Conversion Rate

Want to grow your business and close more sales using online marketing? First, you need to attract more prospects and generate quality leads. Online marketing lead generation is the process of attracting people who were strangers to your website and converting them into warmer prospects. A lead is a prospective customer who has indicated interest…

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Turning Up the Volume on Digital Audio

When you’re thinking about online marketing, you should stop, look, and LISTEN! That’s because of the surge in digital audio as an online content marketing tool. Plus, digital audio is a medium that combines the effectiveness of radio with the added dimension of proprietary data. Additionally, digital audio gives people both control and access with…

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How to Keep Visitors On Your Website Longer

As a small business owner, your number one online marketing goal should be to convert website visitors into either customers or leads that will eventually become customers. The problem is, most people who land on your website don’t stick around long enough to convert. A quick look at your Google Analytics dashboard will reveal data…

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How to Fix Your Bounce Rate (Hint: It Has Nothing to Do With a Rubber Ball!)

When you’re not talking about marketing, “bounce” brings back memories of a lot of fun things you did as a kid—jumping around in an inflatable bounce house or playing a game of jacks or dribbling a basketball or tossing a small pink ball against a wall. But “bounce rate” is a whole lot less fun…

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