Category Archives: Customer Relationships

Six State-of-the-Art Lead Generation Ideas

lead generationThe typical lead generation process includes creating content that consumers are looking for, driving traffic to those content offers, and capturing leads using optimized calls-to-action and forms. From there, the lead can be supported, nurtured, and turned into a sale.

That’s why BOTH lead quality and quantity are so important…and why the entire process is so tough. But, with a little innovation and variety, you can turn your lead generation efforts into a lead generation machine that churns out qualified leads after leads after leads.

Here are a few tips to help fuel your lead machine. Continue reading

How to Turn Happy Clients Into Your Best Marketing Resource

happy clientsIf you’ve been in business for any length of time, you’re good at what you do. So you have a long line of satisfied, happy clients that you’ve made a positive impression on by delivering excellent service or quality products. But have you considered that many of those customers would also be happy to help you with your marketing?

Your existing customer base is one of the most valuable marketing resources available to you; but if you’re like most business owners, you’re allowing this resource to go largely untapped.

Sure, you may get some occasional referrals. In fact, word-of-mouth marketing may have been the key to your success so far. But, chances are, you’re not taking full advantage of your customers as a marketing resource. Continue reading

How the Heck Do I Use Hashtags in my Business?

hashtags“Over the past few years, use of hashtags has expanded beyond Twitter to bloggers and to other social media sites, as well, including Facebook, Instagram, Google+, Pinterest, LinkedIn, and Vine,” as we wrote in a post a few years ago. (Check out the same post to learn more.)

A #hashtag is a type of label used on social media which makes it easier to find messages or photos with a specific theme or topic. Having started on Twitter in 2007 and spreading over the past decade to a host of social media channels, the # prefix before a subject makes it easier for people to find posts on that topic. Hashtag are actually quite useful—they connect you to vast and varied communities you would otherwise never have discovered. Continue reading

How to WOW Them with WOMM (Word of Mouth Marketing)

word of mouth marketingWhy should you give a damn about WOMM? It’s been around forever (probably since cavemen days), so it must be old fashioned or out of date, right? WRONG!

Truth is that you should care big time. The reason WOMM has been around for so long is that it works like gangbusters. Most experts agree that WOMM generates more than twice the sales of traditional marketing…every $1 spent on WOMM goes 10 times further than traditional advertising. WOMM has been dubbed “The Most Important Social Media,” by Fortune, because it’s all about social connectivity.

Take a look at the facts, and you’ll become a believer. Continue reading

5 Tips For a Better Pre-Launch Page

pre-launch pageWhether you’re launching a new product or getting ready to reveal a new website, it’s often a good idea to put a pre-launch page in place. A good pre-launch page allows you to generate interest about what’s in store, capture emails from people who are excited about it, and get the jump on promotion before the final product is finished.

So what pieces make up a good pre-launch page? Stay tuned, and we’ll drop some tips on you. Continue reading

How to Warm Up Your Cold Email Lists

warm email listsYou started to grow your email lists with the best intentions. You heard email marketing is a profitable way to generate leads, convert prospects into customers, and grow your business. So you put an opt-in form on your website, inviting people to sign up for a free offer or to join your newsletter.

Visitors landed on your site, entered their name and email to download their freebie, and started hearing from you regularly. They were warming up to you.

But then you got busy. Your focus turned to running your business, serving your clients, and doing your work. And now the people on your email lists haven’t heard from you in awhile and have grown cold.

You want to reach back out to them, but you’re not sure what to say. Perhaps you’re a little nervous about what they will think and you feel awkward about popping back into their inbox. What if they don’t remember who you are? What if they don’t want to hear from you anymore?

If this sounds familiar, you’re not alone. It’s actually pretty common. Continue reading

7 Tips to Increase Content Sharing

content sharingContent marketing and content sharing are some of the most effective strategies you can use in your small business to establish your authority, become a trusted resource, and build your brand.

Quality content is a powerful marketing asset for your business, well worth the investment of your time, effort, and budget. But when you commit to crafting top-notch content and it seems like nobody’s reading it, it’s easy to get discouraged.

For your content marketing efforts to benefit your company’s bottom line, you’ll need to increase your reach and expand your audience. Some growth will happen organically over time. However, intensifying your content sharing push is a critical key to your content marketing success.

Getting more of your content shared and endorsed by people who appreciate it can forge significant headway towards reaching your marketing goals.

Here are 7 tips to increase content sharing: Continue reading