Category Archives: Customer Relationships

What to Include in a Welcome Email

welcome emailOne of the most important aspects of implementing an email marketing strategy is the very first email you send after someone opts in for your newsletter or free gift–your welcome email.

Email marketing is one of the most powerful and effective ways to build a relationship with prospects and customers, and email has the highest ROI of any digital marketing tactic. But many marketers are setting themselves up for mediocre results right from the start by ignoring this one critical step.

The truth is, we’re all so tired of cluttered inboxes and junk mail that we’re highly skeptical of who we allow in our inboxes these days. Some people even claim that they hold their inbox as a sacred space–they’re quick to unsubscribe if disappointed or annoyed by email content.

So if a new subscriber feels like your welcome email is nothing more than a haphazard afterthought, you run the risk of turning them off before you even get started.

To ensure your welcome email will set you up for a successful lasting relationship, here’s what to include: Continue reading

Why Email Is Still Going Strong

It’s been just 25 years since email via the Internet first hit the scene in the early 1990’s. Contrary to popular opinion, email is more popular than ever, with marketers relying heavily on email. According to MediaPost, “The well-known Mark Twain quip—‘The reports of my death are greatly exaggerated’—can now be used to describe what’s happening with email.”

Many people think that social media is replacing email or that email is outdated and no longer useful. They are wrong, very wrong indeed!

But there are some keys to success. Just check out the new eMarketer report entitled “Email Marketing Benchmarks 2016: Relevancy, Frequency, Deliverability and Mobility.” The report notes that for email to be successful, marketers must analyze how mobile use, increases in message volume and frequency, and data-driven relevancy impact performance. A 2016 co-sponsored DMA (Direct Marketing Association) and Demand Metric survey confirmed a median ROI of 122 percent—more than four times higher than other marketing formats examined, including social media, direct mail, and paid search.

Bet you’re a whole lot more interested now…and want to know why email is still going so strong. Continue reading

6 Ways to Boost Your Business With Webinars

Online educationHosting a webinar is one of the most effective ways to communicate with your target audience and customers. If you aren’t using webinars yet in your business, you could be missing out on a lucrative opportunity to grow your reach, influence, and bottom line.

Webinars provide a platform to leverage your expertise and build rapport in much the same way that you can with speaking and in-person presentations. But the power of technology and ease of access allows you to save money, make efficient use of your time, and scale your effort and impact.

Here are 6 ways to boost your business with webinars: Continue reading

12 Important Questions to Ask Before Hiring a Web Design Agency

Responsive Web Design Service Concept. VectorAre you considering hiring a web design agency to redesign your website or to bring a new vision to life? If so, you may feel overwhelmed by the prospect of vetting a potential web design partner.

Perhaps you’ve been disappointed in the past or this is all new to you. Either way, it’s not uncommon to feel like you don’t know what you don’t know. And you don’t even know where to start.

Here are 12 important questions to ask before hiring a web design agency: Continue reading

5 Lead Magnet Ideas You Might Not Have Considered

Vector business concept in flat styleThe key to success in marketing your business online requires the ability to attract high-quality leads. The more ideal clients or customers you add to your email list, the more likely you’ll convert people who might have just been website browsers into buyers.

So, your list can be a valuable asset, but it won’t grow magically by itself. Website visitors won’t automatically opt in; and now, more than ever, they’re becoming increasingly weary and reluctant to provide their contact information. The online marketplace has become saturated with low-value lead magnets, so people are more likely to see your free offers as potential junk.

The content, not the format, of the lead magnet is what really matters. But it needs to be something irresistible, with a high perceived value–something that provides a specific solution to a specific problem, and it needs to give a sense of instant gratification.

But if you really want to stand out in the cluttered online world, you may be wondering what kind of lead magnet you can offer besides the typical ebook or free report. Our clients often wonder what else they can do to build their list beyond what’s come to be expected.

Here are 5 lead magnet ideas you might not have considered:

Continue reading

Get Yourself A Kick-Ass Custom 404 Page

404Anyone who uses the internet regularly (and at this point we’re talking about large chunks of the entire human population) has probably run into a 404 page once or twice in their journeys through digital space.

I suppose we should define what a 404 page is, for all you lovely newbs and crustaceans. A 404 page is what a website delivers when the page you are trying to open no longer exists, or is unavailable. On unenlightened sites with generic 404 pages, these pages often consist of a large headline warning (Page Not Found, 404 Error, or something similar), followed by a wall of text.

While these types of generic 404 pages certainly serve their purpose in a utilitarian way, they are capable of so much more. So how do you turn your bland 404 into a kick-ass custom 404 page? Stay tuned, and I’ll drop you some tips. Continue reading

9 Tips for a World-Class Online UX

uxI just gave up trying to order a birthday gift for my daughter online, because I couldn’t find a size chart and the checkout process was a nightmare. Next, I looked through the entire site and couldn’t find a way to reach customer service for online help (and never found a phone number, either!). Argh! This all-too-common event ended in frustration, irritation, disappointment, and going to another online vendor with an easier to use site.

Pretty web page designs are not enough, as this example demonstrates. You must create a beautiful, informative website that also delivers a trouble-free user experience (UX), if you want to keep people stuck on your site, stay in business, and prosper.

Even one negative experience can mean a customer may never ever come back. But, positive user experiences will result in positive feelings that can create an advocate for your brand and a customer for life.

These days, your web designers and developers must be experts at UX to create a site that people want to dig into, get the information they want, check out all of content, and buy your products or services. UX matters regardless if you’re an Internet giant like Amazon or you’re about to launch your first website introducing your marriage counseling or legal services.

UX encompasses a lot of factors, including usability, accessibility, performance, design/aesthetics, utility, ergonomics, overall human interaction, and marketing. So you can see why UX is not just a tech issue. It’s a public-service, keep-every-customer issue. When you really understand UX, you’ll create a much “stickier” user experience.

That’s why it’s so important to deliver an awesome, super-fantastic, world-class user experience on your website by remembering these 9 simple tips. Continue reading