The average office business worker sends 40 emails per day. That’s at least 40 chances every day to market yourself and your company, not to mention dozens of opportunities to reach out and expand your professional network when recipients read the email signature. Unfortunately, many people don’t think very much about email signatures. This makes…
Small business email marketing has come a long way in recent years. As email service providers (ESPs) continue to expand their features, small businesses are gaining access to functionality formerly only available to enterprise-level marketers. With automation, email marketing is an old dog up to some relatively new and exciting tricks that you could be…
So, you’ve decided to start using email marketing in your business or you want to step up your email marketing game. Smart move! Maybe you’ve heard that email marketing has the highest ROI of any marketing channel – generating $38-40+ in revenue for every dollar spent. Perhaps you’ve heard all the buzz about list building,…
Welp, go figure. Just a few months after we wrote about embracing the double opt-in for email lists after switching to MailChimp, they’ve done an about-face on their opt-in policy and made all of their forms single opt-in by default. Looking at the reaction from the MailChimp community, it seems to be a controversial move,…
In the beginning the online universe was formless and void. Then lo, the internet was created and it was good. But as the digital gods rested after their glorious endeavor, sneaky little spammers crept into every shadow and crevice they could find and began inflicting us all with a constant stream of garbage. Honestly, fighting…
Here at Solamar, we just finished a big switch from Infusionsoft to Mailchimp for all of our online forms / email management. While Infusionsoft is great, we just didn’t need that powerful of a system for what we were trying to accomplish with it, and Mailchimp is our total fave if you don’t need all…
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