Marketing personalization is very, very important if you want your campaigns to succeed in 2017 and beyond. It shows how well you know your customers, enhances their experiences, and matches people to relevant content. A recent survey reveals that:
- Virtually all (96%) marketers agree that personalization advances customer relationships. Eighty-eight percent say they’ve realized a measurable lift in business results from their personalization campaigns.
- Currently one in three marketers (33%) relies on machine-learning personalization; that is, using algorithms and predictive analytics to dynamically present recommendations and experiences at the individual “one-to-one” level.
- Marketers are using personalization in email campaigns (72%), as well as on their company’s website (57%), mobile site (28%), web app (20%) and mobile app (18%).
You started to grow your email lists with the best intentions. You heard email marketing is a profitable way to generate leads, convert prospects into customers, and grow your business. So you put an opt-in form on your website, inviting people to sign up for a free offer or to join your newsletter.
Visitors landed on your site, entered their name and email to download their freebie, and started hearing from you regularly. They were warming up to you.
But then you got busy. Your focus turned to running your business, serving your clients, and doing your work. And now the people on your email lists haven’t heard from you in awhile and have grown cold.
You want to reach back out to them, but you’re not sure what to say. Perhaps you’re a little nervous about what they will think and you feel awkward about popping back into their inbox. What if they don’t remember who you are? What if they don’t want to hear from you anymore?
If this sounds familiar, you’re not alone. It’s actually pretty common. Continue reading
When you send out an email, you want people to open, read, and respond. The key is super subject lines. “Not only can they make or break your email campaign in terms of open rates, they (possibly more importantly) directly impact your deliverability,” says AdStation in its “Pretty Great Guide to Subject Lines.”
Hubspot says, “If you’re reaching out to a prospect via email, you’re either responding to their demonstrated interest (for example, they’ve visited your website, or engaged with your company on social media), or you have a solid reason to believe you can help them…” In fact, research shows that, “35% of email recipients open email based on the subject line alone.” Continue reading
Concentrating on staying healthy and exercising is especially important this time of year filled with sweet treats and caloric party food. With the holiday season and the new year coming up, it’s a terrific time to tone up not only yourself but also your email strategy. Here are a few tone-up tips:
Build a solid acquisition strategy.
If you’ve prioritized audience growth, begin by analyzing the places where customers are already engaging with your brand. Then, determine how to enhance those experiences and drive interactive engagement with new email techniques. Continue reading
One of the most important aspects of implementing an email marketing strategy is the very first email you send after someone opts in for your newsletter or free gift–your welcome email.
Email marketing is one of the most powerful and effective ways to build a relationship with prospects and customers, and email has the highest ROI of any digital marketing tactic. But many marketers are setting themselves up for mediocre results right from the start by ignoring this one critical step.
The truth is, we’re all so tired of cluttered inboxes and junk mail that we’re highly skeptical of who we allow in our inboxes these days. Some people even claim that they hold their inbox as a sacred space–they’re quick to unsubscribe if disappointed or annoyed by email content.
So if a new subscriber feels like your welcome email is nothing more than a haphazard afterthought, you run the risk of turning them off before you even get started.
To ensure your welcome email will set you up for a successful lasting relationship, here’s what to include: Continue reading
It’s been just 25 years since email via the Internet first hit the scene in the early 1990’s. Contrary to popular opinion, email is more popular than ever, with marketers relying heavily on email. According to MediaPost, “The well-known Mark Twain quip—‘The reports of my death are greatly exaggerated’—can now be used to describe what’s happening with email.”
Many people think that social media is replacing email or that email is outdated and no longer useful. They are wrong, very wrong indeed!
But there are some keys to success. Just check out the new eMarketer report entitled “Email Marketing Benchmarks 2016: Relevancy, Frequency, Deliverability and Mobility.” The report notes that for email to be successful, marketers must analyze how mobile use, increases in message volume and frequency, and data-driven relevancy impact performance. A 2016 co-sponsored DMA (Direct Marketing Association) and Demand Metric survey confirmed a median ROI of 122 percent—more than four times higher than other marketing formats examined, including social media, direct mail, and paid search.
Bet you’re a whole lot more interested now…and want to know why email is still going so strong. Continue reading
When it comes to the digital age, email is as venerable as they come, and this aging form of communication isn’t letting the younger generation kick it around either. Though most of us have embraced various forms of instasnapaging, email remains a central pillar of how we talk to each other.
But it’s not as though email has stood unchanged for all this time. We’ve progressed from boring old plain-text designs to beautiful layouts with all the branding and graphics your little heart could desire. We’ve moved from static delivery of information to interactive emails that allow the reader to engage and respond. We’ve built automation systems that make it possible to have complicated and extended relationships with our readers.
That’s why, just like other more visible parts of our digital experience, it’s important to stay on top of how email is evolving, so we continue to take advantage of new techniques and technologies. So what’s new in 2016? Let’s take a look, shall we? Continue reading