Category Archives: Events

How to Use Facebook Live to Get Personal While Going Public

facebook liveIt’s been just about a year since Facebook Live was born. Since its beginning, businesses all over the world have been cashing in on this fun new feature, which allows them to broadcast video in real-time and connect with their audience, directly from a smartphone, tablet, or a computer app—with just a few simple taps or clicks.

When your own small to medium-sized business joins the growing ranks of Facebook Live corporate users, like Chevrolet, Disney, Dunkin’ Donuts, and Target, your streaming video will show up live as your friends, clients or followers scroll, and the recording will save automatically to your news feed, to be viewed or shared later. Even Santa used Facebook Live last Christmas, so viewers could track his holiday journey, according to newswhip.com.

As an infinite number of words and images are vying for everyone’s online attention, Facebook Live video is winning with increased reach, visibility, and interaction in a fresh and exciting way.

Here are 6 ways to create, share and discover with Facebook Live using its proven and newest features: Continue reading

Drive Traffic to Your Webinar with These 9 Terrific Tips

webinarA free webinar is a proven and effective tool to generate leads, build credibility and authority, attract new business, give your brand a boost, retain customers, and educate your target market. Everyone knows how well webinars work. But, to come out ahead of the pack, you need to know how to promote your webinars and get the right people to sign up, attend and stay through to the end.

We all know that people will sign up for your webinars simply because they’re free. But when push comes to shove, those same peeps will schedule other commitments and bypass the actual free webinar. They may feel that your no-cost session is not all that important, will have information they don’t really want or need, or that if it’s “free” it has no real value.

Here are 9 tips to get people to sign up and really anticipate your memorable, interesting, and useful webinar. Continue reading

6 Ways to Boost Your Business With Webinars

Online educationHosting a webinar is one of the most effective ways to communicate with your target audience and customers. If you aren’t using webinars yet in your business, you could be missing out on a lucrative opportunity to grow your reach, influence, and bottom line.

Webinars provide a platform to leverage your expertise and build rapport in much the same way that you can with speaking and in-person presentations. But the power of technology and ease of access allows you to save money, make efficient use of your time, and scale your effort and impact.

Here are 6 ways to boost your business with webinars: Continue reading

How to Write News Releases that Get Noticed

Newspaper headlinesJournalists, websites, and various organizations are swamped with news releases from businesses of all sizes day in and day out. It’s been happening time and time again since the first news release was sent out (about a train wreck) over 110 years ago.

Every one of those releases has had the same objective: to gain positive media attention and coverage. So how the heck do you, as a small business or entrepreneur, make your releases stand out and shine?

You can spend hours (or even days) carefully crafting each word in what you think is the perfect news release. Then, you distribute it and wait for the onslaught of phone calls, emails, and congrats that (unfortunately!) never come. Huh? What the…? Maybe there’s good reason they’re ignoring your releases.

A PRNewser article from the Adweek Blog Network showed that journalists, “…received approximately 50 releases every week—and spent less than one minute reading each one he or she opened.” What really annoys them is:

  • Releases that aren’t relevant to the beats/areas they cover
  • Releases that aren’t relevant to their readers
  • Bad writingin releases
  • Releases that go on too long without making a point

So, stop annoying people and deliver news content your target news sources want to use to fill space, airtime, and websites. To make your news releases stand out, simply follow these 9 terrific tips. Continue reading

7 Mistakes to Avoid Like the Plague When Making a Presentation (and How to Fix Them)

presentationAs your company grows, you’ll find yourself standing in front of an audience more often. Whether you’re making a presentation to one business owner or taking your passion to hundreds or thousands of people in-person, on a Webinar or via a telejam, the last thing you want to do is put your audience to sleep (or worse, send them running for the door or to turn off their computers). That’s why it’s important to know what NOT to do, so you can avoid the most common presentation mistakes like the plague.

Most presentations are like a bad blind date (involuntary shudder!). And they are no more likely to be successful, unless you know what to watch out for…and how to fix what’s not working out for you. So, watch out for the following 7 SNAFUs. Continue reading

Social Media Tips For Events

secret-stagesI just finished spearheading the social media for a music festival that Solamar sponsors called Secret Stages, and while it’s still fresh in my brain, I thought this would be a good time to go over the best way to utilize social media to promote a mid-to-large sized event, whether it be a festival, convention or retreat.

Events are a great way to gather a lot of notice from areas of the real world you may not yet have approached, while simultaneously reenforcing your connection with folks who already know you exist. Using social media in the lead-up to and during an event can can increase that effect exponentially. However, handling a number of social networks while making sure the other event logistics also happen smoothly can be a difficult task.

Here are a few tips to make that task more manageable. Follow these few simple pieces of advice, and you’ll be promoting your event in real-time while making sure everything else goes forward without a hitch, no problem!

Don’t Go It Alone

While you should most definitely have one person who is over-all responsible for making sure the social media marketing plan is executed properly, the job is much too big for one person to achieve effectively. One person can only be in one place at a time, and your social media strategy should be attempting to cover as many aspects of your event at the same time as possible. To overcome this problem, choose a few people whom you trust, and give them access to all social networks you plan to use during the event. Make sure they understand what you expect in the way of content, and then let them loose!

Who Should You Choose?

There are more social networks these days than you can shake a stick at, so choosing which ones to focus on during your event can be difficult. That said, there are three services you need to pay attention to if you want to be successful – Facebook, Twitter and Instagram. You can use more if you like, but don’t skip these. All of these networks have large numbers of users, and allow hashtags, photo-uploading and tagging. Being able to tag your attendees and hashtag your events will go a long way towards increasing attendee engagement and the possibility of your posts going viral.

Speaking of #Hashtags

You must choose a hashtag to represent your event, but don’t choose it arbitrarily. Make sure it’s easy to type, unique and not being used somewhere else in the social-verse. Once it’s chosen, make sure you promote it in the weeks leading up to the event, so that your attendees know what it is and are in the habit of using it. Provide incentive for them to use your hashtag. This also increases engagement, while having the added benefit of giving you an easy way to check in on the over-all state of your event.

Automate What You Can

Despite how important it is, you want to minimize how much time you need to spend during the event dealing with social media. If you had to upload a photo to each network separately, it would take forever! That’s why it’s important to automate as much of the process as possible. My personal favorite way to do this is to link my Instagram account to my Twitter and Facebook accounts, and then post the things I want translated across all three networks on instagram. The photos that accompany every Instagram post translate really well across all three networks and are visually engaging. It’s still important to post unique content to each network as well, so people don’t feel like there isn’t a reason to check them all out, but this technique should save you some time. If you are using some alternative networks, check out IFTTT (If This Then That), a service that will let you automate the sharing of content across dozens of available social networks.

There you go! You should be a little bit better prepared to take on the task of handling social media for your event. Here’s hoping your next one is a smashing success.