Category Archives: Infusionsoft

Does Your Newsletter Pop?

graffiti-429323_640I’d say it’s common marketing knowledge at this point that utilizing an email newsletter (or ezine) for your business has many benefits, but for those who are new to the party, let’s have a refresher, shall we?

An email newsletter is an email you send to a list of subscribers on a recurring basis (once a week or month), usually with casual content like article excerpts, short personal messages and announcements. You don’t see a lot of pushy sales content in newsletters, though their ultimate goal is often to sell or generate leads. They do this by regularly placing your brand along-side bite-size pieces of interesting content that make it more likely for people to both remember you and click through to your pages.

The catch is, your newsletter needs to POP! You can’t just write an email, call it a newsletter and send it off to your list. Or, at least, you shouldn’t expect good results if you do. Though email clients are still in the stone-age compared to browsers when it comes to displaying beautifully styled content, forward thinking newsletter designers have found ways to make even the stodgiest email clients (I’m looking at you Outlook), display attractive and responsive email newsletters.

So how do you make your newsletter pop? Stay tuned, and I’ll give you a few tips! Continue reading

Infusionsoft is Updating — What Does this Mean for Me?

infusionsoftYes, it’s true! The latest and greatest version of our favorite software will be rolling out to all customers throughout the month of June. If you haven’t gotten it already, you will by the end of this month. The updates are great, so let’s dive right in!

Google Chrome is now supported!

If Chrome is your favorite browser, you can cheer about this one! Chrome has not been supported for certain features in Infusionsoft (like the Campaign Builder), but now it works just fine.

Ecommerce Updates

We all know that the more steps someone has to take to do something, the less likely they are to do it! That’s why the ecommerce process has to be as streamlined and easy as possible for the customer. Infusionsoft has taken this to heart, especially for PayPal users!

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The Spring update of Infusionsoft makes it much easier for you to use PayPal as your only payment processer, without losing customers to the PayPal black hole. You can now have streamlined order-placing with “Express Checkout.” For this to be available to you, you must have a PayPal Business Account. There is no charge for a business account, and it works basically the same as a personal account.

If you’re not sure what type of account you have, just login to your PayPal account. When you get to your dashboard, under where it says “Welcome, __________” it will say “Account Type: Business.” (or it might say “personal,” or “premier,” depending on what type of account you have.)

If you have a personal account, you need to upgrade. Infusionsoft has a dedicated team at PayPal that can help you with this. Contact them at 855-477-5675, or you can do it online. Your Solamar account manager can obviously help you as well!

PayPal for Subscriptions AND Payment Plans!

You can also use PayPal now to accept recurring payments, such as for membership programs or subscriptions. AND you can now offer payment plans with PayPal! This will work with shopping carts AND order forms!

This does take a little tinkering to set up the integration inside your Infusionsoft account, but once it’s done, you’re all set. Be sure to let us know (hyperlink to email us) if you’d like us to offer this option inside your account!

Does this mean you don’t need a merchant account anymore? Not necessarily. If you’re doing more than $1,000 in sales every month, it benefits you to have a merchant account. That process is still easier and more streamlined than PayPal. And even though PayPal has 75 million users around the world, far more people still DON’T have a PayPal account. So if you’re a smaller merchant, and you don’t want to take the plunge into a merchant account just yet, this is great news for you! But if you have a merchant account already, this just enables you to offer more options to your customers, which means more sales!

Better Dashboard

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You’ll also notice a MUCH cleaner, visually appealing dashboard. It tells you in big, colorful blocks the basic stats about your latest email send, your list and other pertinent details. You can still choose what you like to see there—it’s just better represented visually now.

Still Kinda Confused?

We get it. Infusionsoft is a BIG, powerful program! Your team at Solamar includes Infusionsoft experts, so you can rest assured that your campaigns are set up and executed perfectly. But if you have questions, or you want to learn more about how to navigate Infusionsoft yourself, we are glad to do an online training with you! If you’d like to spend a couple of hours with Emily on a GoToMeeting, she can address your specific questions so you feel more in the driver’s seat of your account. Just contact the folks at Solamar and we’ll set it up!

Getting the Most Out of Infusionsoft®

infusionsoftScientists say we only use 10% of our brain power. Infusionsoft is a BIG program, a very powerful tool. You spend a lot of money on it each month. But what percentage of Infusionsoft’s power are you actually using? What are some things you can do maximize your investment? This is, by no means, a comprehensive list. But these tips can help you make your Infusionsoft application work harder for you. (And if you really want to learn more, get our full Infusionsoft tip sheet for details.) Continue reading

Should you Switch to Infusionsoft?

infusionsoftIf you’re doing any kind of Internet marketing for your business (and if you’re not, we should talk!), chances are you’ve heard of Infusionsoft and are wondering if you should take the leap. If you haven’t heard of it, this article will give you some basic information so you can decide if it’s a good fit for your business.

We used to tell people that Infusionsoft was really only for “large” internet marketers; people with 10,000 or more people on their lists, people with bestselling books, etc. Sure, lots of those folks use the software, and it’s great for them—but it works just as well for smaller entrepreneurs and businesses. Continue reading