In this 3-Part series, we walk through building a brand from scratch. With all the pieces together and a real live business operation ready to sell, serve, and support customers. . . it’s time now to advertise and be ready to serve customers as the brand and by it’s standards. Part 3 walks us through…
In this 3-Part series, we walk through building a brand from scratch. In Part 2, armed with a good sense of identity after the intensive self-reflection exercises in Part 1, the brand is now ready to advance to the implementation stage and make some solid decisions. Get Real It’s time to level-set and refer to…
In this 3-Part series, we walk through building a brand from scratch. Part 1 takes us though the planning and conceptual phases with the goal of spinning a compelling business case into an attractive and effective brand image. To make your product or company really stand out in the marketplace and radiate with supreme power,…
Are you paying attention to your Google Analytics? If not, it’s time to start. And if you are paying attention to your Google Analytics, what are you doing with the information on your content performance? Maybe you’re simply filing it under “good to know,” because you’re satisfied that people are actually visiting your website, reading…
Content marketing and content sharing are some of the most effective strategies you can use in your small business to establish your authority, become a trusted resource, and build your brand. Quality content is a powerful marketing asset for your business, well worth the investment of your time, effort, and budget. But when you commit…
We’re excited to kick off our 2016 marketing goals with a bang. And if you’re anything like our small business clients, you have some fun and interesting projects in the works too. Maybe you set a New Year’s resolution to go big in your business this year, or perhaps you’ve simply set the intention to…
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