Category Archives: Marketing Tips

Exciting Email Marketing Trends for 2019 and Beyond

Fellow email marketers, hold on to your inboxes! As email turns 41 years old this year, it’s our chance to reboot our email programs and refocus our efforts on 21st century innovation and speed to keep pace with increasingly demanding customers. That’s why it’s so important to know the newest trends and what’s reaching the tipping point in email marketing this year.

“In 2019, we can expect consumer expectations for quality content to increase—it’s become an annual tradition,” according to MarketingLand. “Marketers will need to leverage new technologies and disciplines to continue to push the boundaries. Email programs will become even more personalized and more interactive, and as a result, more effective at driving revenue and brand loyalty.”

Here are our eleven electrifying email trends for 2019…

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Nine Tips to Keep Your Marketing Garden-Fresh

You know the delightful feeling of biting into a tomato you just picked off the vine. The aroma is like no store-bought produce. You savor the deliciousness as you lick the juicy goodness off your face and fingertips. Now, imagine how you could super-charge your garden-variety marketing when you make it garden-fresh and appealing to your customers.

Keeping your brand marketing relevant in a rapidly changing world sounds like a thankless task. But, it’s a whole lot easier when you follow our “Nine Garden-Fresh Marketing” tips. Continue reading

5 Tips For Brands Navigating the New Facebook News Feed

About a month ago, Mark Zuckerberg made a big splash with his announcement that Facebook would be making major changes to the algorithm governing what shows up in your news feed, with the goal being to “encourage meaningful interactions between people” but an unfortunate side effect that “you’ll see less public content like posts from businesses, brands, and media.”

Zuckerberg says that these changes are necessary because of Facebook’s “responsibility to make sure [their] services aren’t just fun to use, but also good for people’s well-being.” While that’s a noble sentiment, the imminent changes sent those of us in business and media scrambling to figure out what these changes are going to mean for us, and how we are going to adapt.

If you find yourself in a similar situation, stick around and we’ll walk through some of the things you can do to make sure that your time on Facebook is still, in the words of Zuckerberg, “time well spent.” Continue reading

The Myth of Simple Custom Design

Today, I’d like to address something that comes up in conversations with clients quite a bit — the myth of simple custom design. The proliferation of “get it done quick and cheap” web builders like Squarespace and design marketplaces like Fiverr have led to a growing public assumption that high-quality custom designs and “simple” websites can be had for a pittance. This is just not the case.

Think about buying a custom website or design like buying a one-of-a-kind dress from a fashion designer, custom-made to fit your figure. You wouldn’t go with whomever could provide you with the cheapest dress, ask for it to be completed hastily or farm it out to a tailor who is too far away to take your measurements. The same is true of custom design and site development!

So let’s break it down and look at some specific reasons why you shouldn’t use your bottom line as your guiding light when making decisions about custom design. Continue reading

How To Easily Make an Animated GIF

Love them or loathe them, animated GIFs have become part of the way we communicate with each other in the digital age. Though they have seen regular usage as a way to inject fun commentary into a chat or social media feed for a while now, we are also beginning to see animated GIFs used for marketing purposes as well. Email newsletters are using them to add a little life to a relatively static medium, and their use in social media has grown to include more than memes.

But how do you make one? Animating things is complicated, right? Weeeeellll, sometimes it can be! But even the technically challenged can start creating and using animated GIFs in their marketing (or just for a little fun), with the help of some online tools that make the creation process a snap.

So stick around, and we’ll have you popping out animated GIFs in no time! Continue reading

5 Tips For A Sweet Letterhead Design

letterheadOk, yes, we live in a digital age. Screens reign supreme, and the paper age is winding down. But it’s not finished yet! We still use paper in our business dealings all the time, and one of the most important elements of that pulpy communication is the letterhead.

Creating a branded letterhead for your business can make a huge impact in how people respond to you. It’s a chance to further extend your brand while making every letter you send more authentic and credible.

However, good letterhead design can be trickier than you think! You need to make sure that the design doesn’t overpower the text and that it delivers the necessary information in an appropriate way. Stay tuned, and we’ll go through some tips to make sure your new letterhead is looking its best! Continue reading

Embrace the Double-Optin for Email Lists!

Here at Solamar, we just finished a big switch from Infusionsoft to Mailchimp for all of our online forms / email management. While Infusionsoft is great, we just didn’t need that powerful of a system for what we were trying to accomplish with it, and Mailchimp is our total fave if you don’t need all of the power that Infusionsoft offers.

As we were thinking through the migration and how best to approach it, one issue came up — Mailchimp requires a double-optin for list sign-ups.

What this means is that when someone fills out a form on our site, they don’t automatically get entered into the list on Mailchimp. First, they get sent a confirmation email asking them if they reeeaaaalllly wanted to sign up. Only once they click the button in that email are they finally added to the list and taken to any thank-you pages.

At first, we were like, “Heck, no!” The last thing we wanted to do was add more complexity to the process for our visitors, and were afraid of losing people if the confirmation ended up in a spam folder (which sometimes happens). We wanted signing up to be as simple and painless as possible. What if they missed the confirmation email, or got annoyed at having to take another step and didn’t continue? Continue reading