It’s no secret that artificial intelligence (AI) has become an integral part of our everyday lives. No longer just the stuff of science fiction, a recent episode on CBS’s 60 Minutes was devoted to this topic. “The Oracle of AI,” Kai-Fu Lee, said that he believes, “…it’s going to change the world more than anything…
Fellow email marketers, hold on to your inboxes! As email turns 41 years old this year, it’s our chance to reboot our email programs and refocus our efforts on 21st century innovation and speed to keep pace with increasingly demanding customers. That’s why it’s so important to know the newest trends and what’s reaching the…
You know the delightful feeling of biting into a tomato you just picked off the vine. The aroma is like no store-bought produce. You savor the deliciousness as you lick the juicy goodness off your face and fingertips. Now, imagine how you could super-charge your garden-variety marketing when you make it garden-fresh and appealing to…
About a month ago, Mark Zuckerberg made a big splash with his announcement that Facebook would be making major changes to the algorithm governing what shows up in your news feed, with the goal being to “encourage meaningful interactions between people” but an unfortunate side effect that “you’ll see less public content like posts from…
Today, I’d like to address something that comes up in conversations with clients quite a bit — the myth of simple custom design. The proliferation of “get it done quick and cheap” web builders like Squarespace and design marketplaces like Fiverr have led to a growing public assumption that high-quality custom designs and “simple” websites…
Love them or loathe them, animated GIFs have become part of the way we communicate with each other in the digital age. Though they have seen regular usage as a way to inject fun commentary into a chat or social media feed for a while now, we are also beginning to see animated GIFs used…
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