Category Archives: Marketing Tips

Embrace the Double-Optin for Email Lists!

Here at Solamar, we just finished a big switch from Infusionsoft to Mailchimp for all of our online forms / email management. While Infusionsoft is great, we just didn’t need that powerful of a system for what we were trying to accomplish with it, and Mailchimp is our total fave if you don’t need all of the power that Infusionsoft offers.

As we were thinking through the migration and how best to approach it, one issue came up — Mailchimp requires a double-optin for list sign-ups.

What this means is that when someone fills out a form on our site, they don’t automatically get entered into the list on Mailchimp. First, they get sent a confirmation email asking them if they reeeaaaalllly wanted to sign up. Only once they click the button in that email are they finally added to the list and taken to any thank-you pages.

At first, we were like, “Heck, no!” The last thing we wanted to do was add more complexity to the process for our visitors, and were afraid of losing people if the confirmation ended up in a spam folder (which sometimes happens). We wanted signing up to be as simple and painless as possible. What if they missed the confirmation email, or got annoyed at having to take another step and didn’t continue? Continue reading

Using the New Snap Maps for Business

snap mapsEveryone’s favorite up and coming social app Snapchat recently released a brand new feature called Snap Maps. Accessed by pinching the home screen, it shows your location and the location of your friends in real time, via your phone’s location services. It also tracks any “Stories” you’ve posted in the last twenty-four hours. If you don’t want your location shared, Snap Maps allows you to turn on “Ghost Mode”, which hides you if you don’t want everyone knowing where you are or hat you’re up to.

Similar to the Pokemon Go craze of last summer, businesses are eager to leverage this new location sharing technology to harness the power of their communities. But how should you go about doing so? Stick around and we’ll go through it together. Continue reading

6 Tips for Great Email Newsletter Design

email newsletterEmail is still going strong as one of the best ways to reach your audience, and an email newsletter (ezine) is one of the best ways to engage that audience. On top of that, we now have an incredible pool of tools and services that have been created to assist the generation of attractive email newsletters.

So why is it that I still see horribly unattractive newsletters in my inbox all the time?! Just because someone has signed up for your newsletter and given you their precious email address doesn’t mean you can take them for granted! They may have decided to receive content from you, but if you don’t deliver something they actually want to read, they won’t.

Let’s look at a bunch of ways you can ensure that your email newsletter is good-looking and effective. Continue reading

How to Plan a Successful First Online Launch

online launchIf you’re like many clients who come to us, you’ve got a great idea for a program, course or product and you want to launch it online. You’ve seen many other entrepreneurs launch their thing, you’ve heard countless success stories, and launching looks like your ticket to finally making big bucks online without trading hours for dollars around the clock.

The good news is, of course it is possible to have successful launches and create a successful online business. We’ve had the opportunity to support many clients with thriving online businesses at Solamar. But it isn’t as simple as it appears from the outside looking in and there are many misconceptions about what it takes to actually pull off a successful launch.

There’s a lot going on behind the scenes, so I’m going to pull back the curtain a bit to provide some helpful insights for planning your first online launch. Continue reading

How to Use Facebook Live to Get Personal While Going Public

facebook liveIt’s been just about a year since Facebook Live was born. Since its beginning, businesses all over the world have been cashing in on this fun new feature, which allows them to broadcast video in real-time and connect with their audience, directly from a smartphone, tablet, or a computer app—with just a few simple taps or clicks.

When your own small to medium-sized business joins the growing ranks of Facebook Live corporate users, like Chevrolet, Disney, Dunkin’ Donuts, and Target, your streaming video will show up live as your friends, clients or followers scroll, and the recording will save automatically to your news feed, to be viewed or shared later. Even Santa used Facebook Live last Christmas, so viewers could track his holiday journey, according to newswhip.com.

As an infinite number of words and images are vying for everyone’s online attention, Facebook Live video is winning with increased reach, visibility, and interaction in a fresh and exciting way.

Here are 6 ways to create, share and discover with Facebook Live using its proven and newest features: Continue reading

Drive Traffic to Your Webinar with These 9 Terrific Tips

webinarA free webinar is a proven and effective tool to generate leads, build credibility and authority, attract new business, give your brand a boost, retain customers, and educate your target market. Everyone knows how well webinars work. But, to come out ahead of the pack, you need to know how to promote your webinars and get the right people to sign up, attend and stay through to the end.

We all know that people will sign up for your webinars simply because they’re free. But when push comes to shove, those same peeps will schedule other commitments and bypass the actual free webinar. They may feel that your no-cost session is not all that important, will have information they don’t really want or need, or that if it’s “free” it has no real value.

Here are 9 tips to get people to sign up and really anticipate your memorable, interesting, and useful webinar. Continue reading

7 Design Tips to Boost Sales With Effective Landing Pages

landing pagesWhether you want to get more customers to buy your products or more clients to hire you for services, the main purpose of your website is to attract people who are interested in what you have to offer.

The ultimate goal is to convert those interested prospects into buyers. The best way to set yourself up for success from the start of that relationship is to plan carefully for specifically where they will land to learn more about the product or service they’re seeking. Rather than only thinking about a small business website as a whole, smart marketers create specific landing pages for their offerings, each with a specific focus.

An effective landing page is an opt-in page that gets a high percentage of visitors to provide their contact information in exchange for a free offer or a sales page with a high percentage of visitors who buy. High-converting landing pages have a single topic and a single purpose. There’s only one action to perform — either fill out a form or click a button.

You can boost sales in your business by designing opt-in pages to generate better leads and creating sales pages that really convert.

There are many aspects to consider when creating a landing page, including audience demographics and psychographics, copy, traffic source, context, and more. Here are 7 design-focused tips to boost sales with your landing pages: Continue reading