Marketing Tips

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Drive Traffic to Your Webinar with These 9 Terrific Tips

A free webinar is a proven and effective tool to generate leads, build credibility and authority, attract new business, give your brand a boost, retain customers, and educate your target market. Everyone knows how well webinars work. But, to come out ahead of the pack, you need to know how to promote your webinars and…

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7 Tips for High-Power Personalization (Without Sounding Like a Stalker)

Marketing personalization is very, very important if you want your campaigns to succeed in 2017 and beyond. It shows how well you know your customers, enhances their experiences, and matches people to relevant content. A recent survey reveals that: Virtually all (96%) marketers agree that personalization advances customer relationships. Eighty-eight percent say they’ve realized a…

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8 Ways to Boost Your Lead Conversion Rate

Want to grow your business and close more sales using online marketing? First, you need to attract more prospects and generate quality leads. Online marketing lead generation is the process of attracting people who were strangers to your website and converting them into warmer prospects. A lead is a prospective customer who has indicated interest…

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Turning Up the Volume on Digital Audio

When you’re thinking about online marketing, you should stop, look, and LISTEN! That’s because of the surge in digital audio as an online content marketing tool. Plus, digital audio is a medium that combines the effectiveness of radio with the added dimension of proprietary data. Additionally, digital audio gives people both control and access with…

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