A few years ago, we posted about the super, ultra, mega necessity of using a password manager. Since then, the world has become an even more dangerous place for us, cyber-attacks larger and more frequent, and the number of vulnerable access points in our lives more prevalent.
And yet I still run into people on a regular basis who don’t use one. Who are still using the same short probably-already-hacked password for every account that they own. So let’s try this again, shall we?! All together now, YOU NEED TO BE USING A PASSWORD MANAGER!!!!! Did I put enough exclamation points at the end of that to get my message across? I hope so.
You see, I want you to be safe. I want you to be happy. I want you to be snuggled up in a warm blanket of security and peace of mind. And unless you use a password manager, when it comes to your online security, you won’t be.
So let’s take another look at the available password managers out there worth choosing from, since things have changed and updated since the last post, and when we’re done you can all pinky swear that you’ll pick one and use it. K? K. Continue reading
I’m not sure many of those who interacted with Snapchat in it’s infancy could have predicted that it would become the social media force it is today. Originally launched in 2011, it was one of the first messaging apps whose content expired after a short period of time. Since then, it has blossomed into a multi-faceted app with a range of different capabilities. Now, bolstered by their incredible growth, Snapchat’s parent company Snap Inc. is on the verge of a landmark $3 billion IPO.
Clearly, it’s time to start paying a little closer attention to all the snapping that’s going on. I’m not saying Snapchat deserves a seat in the social media pantheon just yet, but it’s got a foot in the door for sure. So let’s get to know Snapchat a little better, shall we? Stick around, and I’ll give you the who’s, what’s, where’s and even a few why’s. Continue reading
Mobile apps. They’re taking over the world, one digital device at a time. They’re like the popular guest at the party, everybody wants to hang with them, get in on the good times. But then they often realize their new friend has expensive tastes, and isn’t really interested in the same things as they are.
I’m not trying to say that you shouldn’t get yourself a shiny new mobile app. You should! If, that is, you need one. The problem is, the range of people who actually need an app is not nearly as large as the range of people who just really want an app.
So when do you need an app? Enlightenment follows! Continue reading
I remember way back in ancient times (shortly before the turn of the 21st century) when a computer was a huge box that had to sit on a desk. Jump ahead 17+ years, when most of us carry around our whole life (business appointments, phone numbers, shopping sites, bank accounts, kid’s schedules, and much more) in one smartphone that fits in our pocket, is handheld, and goes wherever we go.
The result: a responsive website isn’t enough anymore, especially since “more than half of digital content is consumed on mobile devices,” with mobile-only users growing steadily. Your website’s mobile content must be friendly—optimized for smartphones and tablets—including text, images, forms, videos, slideshows, in fact all content. Continue reading
Ok people, we’re going to talk about online forms. That’s right, boring old online forms, the least exciting thing on your website, but also a gate through which almost everyone who wants what you have will have to get through in order to complete their interaction. Purchasing something, fill out the shopping cart form. Contacting you for more information, fill out the contact form. Downloading the delicious freebie, fill in the opt-in form.
Like it or not, because of our reliance on them in communication with our clients and customers, online forms hold a lot of power, and if they are made improperly can significantly impact your business. This is why it’s important to make are that the forms you use are easy and quick to fill out.
Luckily, we’ve got a number of tips for you on how to do just that, so stay tuned!
As far as marketing tools go, popups are getting on in years. Though they remain incredibly popular today, popups have become an increasingly annoying fixture of the web experience, especially as we transition into a mobile-dominant browsing space. Because of the limited screen real-estate afforded to most mobile devices, even popups that only took up a modest portion of the screen on desktop usually become full-screen on mobile, blocking out all content until you win a game of “Find the X” and manage to close the thing.
One of the most popular questions we get asked around here is, “Do I need an app?” It’s not surprising, since apps have become as ubiquitous in our average daily lives as coffee machines and automobiles. But attractive as they are, apps aren’t for everyone. In many cases, small businesses and solo entrepreneurs are better off making their site mobile-responsive than spending the time and money necessary to create a native app.
But in some cases, an app is the better move. When? Well the question to ask yourself is, “What does my business need from an app that it can’t get from my mobile-responsive website?” If the answer is, “Not much,” then walk away from the app and focus your energy on making your mobile site as useful as possible. But if any of the following situations apply to you, than an app might be the right choice for you. Continue reading